Digital Marketing Manager (Remote Canada)

About the Role

The ideal candidate will have a strong background in digital marketing, with a focus on paid media, SEO, and CRO. They will be responsible for managing multiple client accounts, developing and executing marketing strategies, and analyzing campaign results to optimize performance. The ability to work independently and as part of a team, as well as excellent communication and project management skills, are essential for success in this role.

Directive's commitment to remote work and flexible scheduling allows team members to work from anywhere, with the option to use state-of-the-art offices in Irvine, California. This role is perfect for a self-motivated and results-driven individual who is passionate about digital marketing and wants to be part of a dynamic and growing company.

What You Will Do

• Develop and execute performance marketing strategies for SaaS clients
• Manage multiple client accounts, including campaign development, execution, and analysis
• Conduct keyword research and optimize paid media campaigns for maximum ROI
• Develop and implement SEO strategies to improve client website rankings and drive organic traffic
• Collaborate with clients to understand their unique needs and goals
• Analyze campaign results and optimize performance to meet client objectives
• Stay up-to-date with industry trends and developments in digital marketing
• Participate in team meetings and contribute to the growth and success of the company
• Manage client relationships and communicate campaign results and recommendations

What We Are Looking For

• 2+ years of experience in digital marketing, with a focus on paid media, SEO, and CRO
• Strong understanding of the SaaS industry and experience working with SaaS clients
• Excellent communication and project management skills
• Ability to work independently and as part of a team
• Strong analytical skills and ability to analyze campaign results and optimize performance
• Experience with marketing automation platforms and tools
• Strong understanding of keyword research and paid media campaign development
• Experience with SEO and CRO principles and best practices
• Bachelor's degree in marketing or related field

Nice to Have

• Experience with marketing analytics tools, such as Google Analytics
• Certification in Google Ads or other paid media platforms
• Experience with content marketing and copywriting
• Knowledge of HTML and CSS

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a dynamic and growing company
• Flexible scheduling and remote work options
• Access to state-of-the-art offices in Irvine, California
• Professional development and growth opportunities
• Paid time off and holidays
• Health, dental, and vision insurance
• 401(k) matching and retirement savings plan
• Annual bonus and profit-sharing opportunities

• Be prepared to provide examples of successful digital marketing campaigns you have managed in the past, including metrics and results.
• Showcase your understanding of the SaaS industry and your experience working with SaaS clients.
• Highlight your analytical skills and ability to analyze campaign results and optimize performance.
• Emphasize your excellent communication and project management skills, and be prepared to provide examples of how you have managed client relationships in the past.
• Consider obtaining certifications in Google Ads or other paid media platforms to demonstrate your expertise.
• Be prepared to discuss your experience with marketing automation platforms and tools, and how you have used them to optimize campaign performance.
• Research Directive's company culture and values, and be prepared to discuss how you align with them.