Digital Marketing Manager (Remote US)
WFA Digital Insight
The demand for skilled digital marketers continues to soar, with a 25% increase in job postings over the past year. Directive, a leading B2B marketing agency, is looking for a talented Digital Marketing Manager to drive client results. As a remote worker, you'll have the flexibility to work from anywhere in the US, with a competitive salary and comprehensive benefits package. With the rise of SaaS and paid media, this role is perfect for those with a passion for performance marketing and a knack for creative problem-solving. Candidates should be prepared to showcase their expertise in campaign execution, client communication, and project management.
Job Description
About the Role
The Digital Marketing Manager role at Directive is a unique opportunity to work with a leading B2B marketing agency and drive real results for clients. As a key member of the team, you'll be responsible for managing performance marketing campaigns across multiple channels, including paid media, SEO, and CRO. You'll work closely with clients to understand their goals and develop tailored strategies to achieve them. With a focus on SaaS and tech companies, you'll be at the forefront of the latest industry trends and technologies.The ideal candidate will have a strong background in digital marketing, with a proven track record of success in driving client results. You'll be a brilliant strategist, a skilled project manager, and a creative problem-solver. You'll also be comfortable working in a fast-paced environment, with a willingness to adapt to changing priorities and deadlines.
What You Will Do
- Develop and execute comprehensive digital marketing strategies for clients
- Manage and optimize paid media campaigns across multiple channels
- Conduct keyword research and optimize website content for SEO
- Analyze campaign results and provide data-driven recommendations for improvement
- Collaborate with clients to understand their goals and develop tailored strategies
- Build and maintain strong relationships with clients and internal team members
- Stay up-to-date with the latest industry trends and technologies
- Manage and prioritize multiple projects simultaneously
- Develop and manage campaign budgets and forecasts
What We Are Looking For
- 2+ years of experience in digital marketing, with a focus on performance marketing
- Proven track record of success in driving client results
- Strong understanding of paid media, SEO, and CRO principles
- Experience with campaign management tools, such as Google Ads and Facebook Ads Manager
- Strong analytical and problem-solving skills
- Excellent communication and project management skills
- Ability to work in a fast-paced environment and adapt to changing priorities
- Strong understanding of SaaS and tech companies, with a focus on B2B marketing
Nice to Have
- Experience with marketing automation tools, such as Marketo or Pardot
- Certification in Google Ads or Facebook Ads
- Experience with data analysis tools, such as Google Analytics
- Strong understanding of content marketing principles
- Experience with team management and leadership
Benefits and Perks
- Competitive salary and bonus structure
- Comprehensive benefits package, including medical, dental, and vision insurance
- 401(k) matching and retirement planning
- Flexible work arrangements, including remote work options
- Professional development opportunities, including training and education programs
- Access to the latest industry tools and technologies
- A dynamic and supportive work environment, with a focus on teamwork and collaboration
How to Stand Out
- Develop a strong portfolio that showcases your experience in digital marketing, particularly in performance marketing and SaaS
- Be prepared to talk about your experience with campaign management tools, such as Google Ads and Facebook Ads Manager
- Highlight your analytical and problem-solving skills, and be prepared to provide examples of how you've driven client results
- Research Directive and the role beforehand, and be prepared to ask informed questions during the interview process
- Consider obtaining certification in Google Ads or Facebook Ads to demonstrate your expertise and commitment to the field
- Be prepared to discuss your experience with team management and leadership, and how you've managed and prioritized multiple projects simultaneously
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