Digital Marketing Manager

About the Role

The day-to-day responsibilities of this role will be fast-paced and varied, requiring the ability to adapt quickly to changes in social media platforms and algorithms. You will be responsible for managing and growing social media accounts across multiple platforms, including Facebook, Instagram, LinkedIn, TikTok, and X (Twitter). Developing and maintaining consistent posting schedules, creating engaging captions and content copy tailored to each platform and audience, and monitoring comments and messages to keep accounts active and responsive will be key aspects of your job.

This role offers the chance to work in a remote setting, with a schedule aligned with the UK time zone. The company's commitment to remote work and digital innovation provides a unique opportunity for personal and professional growth, especially for those interested in the intersection of technology and marketing.

What You Will Do

• Manage and grow social media accounts across platforms including Facebook, Instagram, LinkedIn, TikTok, and X (Twitter)
• Develop and maintain consistent posting schedules for both client and company accounts
• Create engaging captions, hooks, and content copy tailored to each platform and audience
• Monitor comments, messages, and community interactions to keep accounts active and responsive
• Track performance metrics and provide regular reports with insights and recommendations
• Plan and execute monthly content calendars aligned with client goals and brand voice
• Produce or coordinate high-quality visual and written content including graphics, reels, carousels, and short-form videos
• Stay ahead of social media trends, platform updates, and algorithm changes to keep content competitive
• Conduct competitor research and audience analysis to inform content strategy
• Use AI tools to streamline content creation and improve output quality
• Identify opportunities to integrate AI into workflows to boost efficiency and results
• Support the promotion of our social media management services across our own digital channels
• Collaborate with internal teams to align marketing efforts with business goals
• Contribute ideas for lead generation, brand awareness campaigns, and audience growth strategies
• Assist in onboarding new clients by understanding their brand, tone, and target audience

What We Are Looking For

• Proven experience in digital marketing, preferably in a social media management role
• Strong understanding of social media platforms, their respective audiences, and how to leverage them for brand growth
• Excellent content creation skills, including writing, visual design, and video production
• Experience with AI tools for content creation and campaign management
• Ability to work independently in a remote setting and collaborate with a distributed team
• Strong analytical skills, with the ability to track and interpret performance metrics
• Creative and strategic thinker, able to come up with innovative solutions to marketing challenges
• Strong communication and project management skills
• Familiarity with social media scheduling tools and content management systems

Nice to Have

• Experience with paid social media advertising
• Knowledge of SEO principles and how they apply to social media content
• Familiarity with graphic design software such as Adobe Creative Cloud
• Experience with email marketing platforms

Benefits and Perks

• Remote work arrangement with flexible working hours
• Opportunity to work with a dynamic and innovative company
• Professional development opportunities in digital marketing and AI technologies
• Access to the latest digital marketing tools and software
• Competitive compensation package
• Health and wellness programs
• Generous PTO policy
• Remote stipend for home office setup and internet connectivity

• Ensure your portfolio showcases your ability to create engaging social media content and manage campaigns effectively.
• Familiarize yourself with the latest AI tools and technologies used in digital marketing, such as ChatGPT or Canva AI.
• Highlight your experience in working remotely and collaborating with distributed teams.
• Prepare examples of how you have used data and analytics to inform your content strategy and improve campaign performance.
• Be ready to discuss your understanding of social media trends, platform updates, and algorithm changes, and how you stay ahead of these developments.
• Consider how your skills and experience align with the company's goals and the evolving landscape of digital marketing, and be prepared to discuss your approach to innovation and creativity in your work.