Digital Marketing Specialist

About the Role

The ideal candidate will have a strong background in digital marketing, with a proven track record of developing and executing successful marketing strategies that drive results. You will be working closely with customers to understand their priorities, gather content, review performance, and recommend improvements. Your expertise in Google Ads, Google Analytics, and HubSpot will be essential in managing and optimizing marketing campaigns, as well as analyzing campaign performance and providing clear reporting on results.

As a Digital Marketing Specialist at Clubessential, you will be part of a team that is passionate about delivering exceptional customer experiences. You will have the opportunity to work with a variety of clients, developing and executing comprehensive digital marketing strategies that drive engagement, customer loyalty, and revenue growth.

What You Will Do

• Manage digital marketing activities for a portfolio of foreUP customers
• Develop customer-specific marketing plans based on business goals, seasonal priorities, and promotional opportunities
• Create, launch, monitor, and optimize paid advertising campaigns across Google Ads and other approved platforms
• Build and manage email campaigns, newsletters, automated communications, and promotional messages
• Create and schedule marketing content, including social media posts, blog posts, event promotions, and basic website updates
• Promote tournaments, leagues, memberships, events, and special offers on behalf of customers
• Meet with customers to understand priorities, gather content, review performance, and recommend improvements
• Monitor campaign performance, manage budgets, and provide clear reporting on results, engagement, leads, and return on marketing investment
• Maintain accurate documentation of campaigns, customer communication, and account activity
• Collaborate with internal teams to resolve technical issues, support onboarding, and improve customer results
• Apply SEO, local-search, and GEO best practices when relevant to customer marketing campaigns
• Stay current on digital-marketing trends, platform updates, and opportunities to improve foreUP’s managed marketing services

What We Are Looking For

• Bachelor’s degree in Marketing, Communications, or a related field
• Proven experience in digital marketing, with a strong background in Google Ads, Google Analytics, and HubSpot
• Strong analytical and problem-solving skills, with the ability to think strategically and creatively
• Excellent communication and customer service skills, with the ability to work closely with customers and internal teams
• Experience in managing and executing comprehensive digital marketing programs
• Strong knowledge of SEO, local-search, and GEO best practices
• Ability to work in a fast-paced environment, with multiple priorities and deadlines
• Strong organizational and time management skills, with attention to detail and accuracy
• Experience with email marketing, content creation, and social media marketing

Nice to Have

• Experience with other digital marketing tools and platforms, such as Facebook Ads and LinkedIn Ads
• Knowledge of HTML and CSS, with experience in basic website updates and maintenance
• Experience in working with CRM systems and managing customer data
• Certification in Google Ads, Google Analytics, or HubSpot
• Experience in working with membership and club management software

Benefits and Perks

• Fully remote work arrangement, with the flexibility to work from anywhere in the United States
• Competitive salary and benefits package
• Opportunity to work with a variety of clients, developing and executing comprehensive digital marketing strategies
• Collaborative and dynamic work environment, with a team that is passionate about delivering exceptional customer experiences
• Professional development opportunities, with training and support to help you succeed in your role
• Access to the latest digital marketing tools and platforms, with the opportunity to stay current on industry trends and best practices
• Flexible paid time off, with the opportunity to take time off when you need it
• Health and wellness programs, with access to fitness classes, mental health resources, and more
• Retirement savings plan, with a company match to help you save for your future
• Employee recognition and rewards program, with opportunities to earn bonuses and rewards for outstanding performance

• To stand out in this role, make sure you have a strong portfolio that showcases your experience and skills in digital marketing.
• When applying, highlight your knowledge of Google Ads, Google Analytics, and HubSpot, and be prepared to provide examples of successful marketing campaigns you have managed.
• In the interview, be prepared to discuss your experience in managing and executing comprehensive digital marketing programs, and how you stay current on industry trends and best practices.
• Make sure you have a strong understanding of SEO, local-search, and GEO best practices, and be prepared to discuss how you apply these principles in your marketing campaigns.
• When negotiating salary, highlight your experience and skills, and be prepared to discuss your expected salary range.
• When researching the company, look for reviews and testimonials from current and former employees, to get a sense of the company culture and work environment.