Digital Marketing Specialist

About the Role

The ideal candidate will be highly organized, creative, and analytical, with a broad skill set across PPC, SEM, and social media advertising. You will have a strong passion for performance marketing and continuous optimization, with a keen eye for detail and a data-driven mindset. Your role will involve close collaboration with the creative, content, and product teams to align marketing objectives and messaging.

Fullsteam is a forward-thinking company that values growth, excellence, and the success of its clients. As a Digital Marketing Specialist, you will have the opportunity to work with a talented team of professionals who are dedicated to helping businesses flourish by providing seamless customer experiences.

What You Will Do

• Plan, execute, and manage paid media campaigns across platforms such as Facebook, Instagram, Google Ads, TikTok, and other digital channels
• Develop and test ad creatives, audience targeting strategies, and campaign structures to maximize ROI
• Monitor campaign performance daily, applying optimizations to improve conversion rates, cost efficiency, and overall effectiveness
• Conduct keyword research, audience segmentation, and A/B testing to refine campaign performance
• Collaborate with creative, content, and product teams to align marketing objectives and messaging
• Track, analyze, and report on campaign performance using analytics tools such as Google Analytics and ad platform dashboards
• Stay current on digital marketing trends, platform updates, and best practices in paid media and social advertising
• Manage advertising budgets efficiently while meeting performance targets
• Ensure campaigns align with brand guidelines and broader marketing strategies

What We Are Looking For

• Proficiency in web analytics platforms such as Google Analytics and data visualization tools like Google Data Studio
• A collaborative team player who thrives in fast-paced environments and can adapt to rapidly changing priorities
• Bachelor's degree in Marketing, Business, or a related field
• 2+ years of experience in digital marketing, with a focus on paid advertising (PPC / SEM / social ads)
• Hands-on experience managing campaigns on Facebook, Instagram, Google Ads, and TikTok
• Strong understanding of performance metrics such as CTR, CPA, ROAS, and conversion rates
• Proficiency with analytics and reporting tools (Google Analytics, Meta Ads Manager, Google Ads Manager, etc.)
• Excellent organizational skills with the ability to manage multiple campaigns simultaneously
• Strong attention to detail and a data-driven mindset

Nice to Have

• Experience marketing SaaS products or B2B offerings
• Familiarity with marketing automation tools and CRM platforms
• Basic knowledge of SEO, landing page optimization, and conversion rate optimization (CRO)
• Experience collaborating with designers and copywriters on ad creative development

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a talented team of professionals who are dedicated to driving innovation and delivering best-in-class software and payment solutions
• Collaborative and dynamic work environment
• Professional development opportunities to help you grow your skills and advance your career
• Flexible working hours and remote work options
• Access to the latest tools and technologies in digital marketing
• Recognition and reward for outstanding performance and contributions to the team
• A fun and inclusive workplace that values diversity of thought, experience, and background

• Be prepared to showcase your expertise in Google Ads, Meta Ads, and Google Analytics, as well as your ability to drive campaign performance and collaborate with cross-functional teams.
• Develop a strong understanding of performance metrics such as CTR, CPA, ROAS, and conversion rates, and be able to apply this knowledge to optimize campaign performance.
• Make sure your portfolio includes examples of successful paid media campaigns you have managed, including any relevant metrics or data that demonstrate your skills and expertise.
• Be prepared to discuss your experience with marketing automation tools and CRM platforms, as well as your knowledge of SEO, landing page optimization, and conversion rate optimization (CRO).
• Research the company culture and values, and be prepared to discuss how your skills and experience align with the company's mission and goals.
• Don't be afraid to ask questions during the interview process, such as what the typical career path is for a Digital Marketing Specialist at the company, or what opportunities there are for professional development and growth.
• Be prepared to negotiate your salary and benefits package, and make sure you have a clear understanding of the company's expectations and requirements for the role.