Digital Marketing Specialist - SaaS

About the Role

The ideal candidate will have a strong background in digital marketing, with a proven track record of success in managing and growing LinkedIn and other relevant digital channels. Experience in creating and publishing B2B content, as well as a keen understanding of SEO strategies and local visibility, is essential. As a remote role, the successful candidate will be self-motivated, disciplined, and able to work effectively in a virtual team environment.

What You Will Do

• Manage and grow LinkedIn and other relevant digital channels to increase brand visibility and engagement
• Create and publish high-quality B2B content aligned with key industries, including blog articles, LinkedIn posts, and sales decks
• Develop and execute SEO strategies, including keyword research and on-page optimization
• Support local SEO initiatives, including Google Business Profile, listings, and reviews
• Track, analyze, and report on SEO performance metrics to inform future marketing strategies
• Plan and execute targeted digital marketing campaigns aligned with sales priorities
• Collaborate closely with sales leadership to support active pipeline opportunities and identify new leads
• Create conversion-driven content, including email campaigns, nurture sequences, and sales enablement materials
• Plan, promote, and execute webinars end-to-end, managing registration, engagement, and follow-up workflows
• Use webinars as a core channel for generating qualified leads and supporting sales pipeline growth

What We Are Looking For

• Proven experience in B2B digital marketing, with a focus on remote marketing roles
• Strong collaboration and communication skills, with the ability to work effectively with sales teams and senior decision-makers
• Experience running webinars or event-based marketing campaigns, with a focus on lead generation and sales pipeline growth
• Proficiency in CRM and marketing automation tools, including data analysis and performance reporting
• Background in IT services, MSP, SaaS, cybersecurity, or similar industries, with a deep understanding of the marketing and sales landscape
• Strong copywriting skills for professional audiences, with the ability to create clear, practical, and revenue-focused content
• Experience with AI-assisted marketing or outbound tools, with a focus on leveraging technology to drive marketing efficiency and effectiveness

Nice to Have

• Experience with cybersecurity, compliance, or risk-based messaging, with a focus on creating targeted content that resonates with senior decision-makers
• Strong understanding of marketing analytics and performance metrics, with the ability to inform future marketing strategies
• Experience with content creation and publication, including blog articles, social media posts, and sales enablement materials

Benefits and Perks

• Collaborative team environment with structured onboarding and support
• Compensation based on skillset and experience, with opportunities for professional growth and development
• 100% remote role with global exposure, offering the flexibility to work from anywhere
• Fast-growing companies and performance-based career acceleration, providing opportunities for rapid professional growth
• Real impact in high-growth environments, with the ability to make a significant contribution to the company's success
• Access to cutting-edge marketing tools and technologies, including CRM and marketing automation platforms
• Ongoing training and professional development opportunities, including workshops, webinars, and conferences
• Flexible working hours and a healthy work-life balance, with a focus on supporting the well-being and happiness of all team members

• Develop a strong portfolio that showcases your B2B marketing experience and skills, including examples of successful campaigns and content creation.
• Be prepared to talk about your experience with SEO strategies and local visibility, including keyword research and on-page optimization.
• Highlight your ability to create conversion-driven content, including email campaigns, nurture sequences, and sales enablement materials.
• Emphasize your understanding of the intersection of marketing and sales, including your experience collaborating with sales teams and senior decision-makers.
• Research the company and the role thoroughly, including the company's products and services, mission and values, and culture and work environment.
• Prepare to talk about your experience with CRM and marketing automation tools, including data analysis and performance reporting.
• Be ready to discuss your strategies for managing and growing LinkedIn and other relevant digital channels, including content creation and publication.