Digital Marketing Strategist
Marketing
Google AnalyticsExcel
WFA Digital Insight
As demand for digital marketing specialists surges, GIG Group is seeking a skilled strategist to drive their online presence. With the Nigerian market experiencing rapid growth in e-commerce, expertise in Google Analytics and Excel is highly prized. Candidates should be aware that a strong understanding of SEO principles and experience in managing digital campaigns are essential for success in this role.
Job Description
About the Role
The Digital Marketing Strategist will play a key role in developing and implementing GIG Group's digital marketing strategy, leveraging expertise in Google Analytics and Excel to drive campaign success.Responsibilities
- Engage with the public through social media and ensure visitor flow to digital sites
- Analyze and report on visitor data, devising new ways to market products
- Develop and manage digital marketing campaigns
- Oversee a social media strategy and manage the organization's website(s)
- Write and optimize content for the website and social networking accounts
Requirements
- A Bachelor's degree in marketing or a professional marketing qualification
- Minimum of 3 years' experience in digital communications and marketing or a similar role
- Proficient in the use of Microsoft Office Tools, including MS Excel
How to Stand Out
- To stand out, ensure your portfolio showcases successful digital campaigns with measurable ROI.
- Familiarize yourself with the latest trends in digital marketing, particularly in mobile marketing and SEO.
- Highlight your experience with website analytics tools like Google Analytics.
- Prepare to discuss your approach to A/B and multivariate experiments in digital campaigns.
- Be ready to negotiate your salary based on your experience and the value you can bring to GIG Group's digital marketing efforts.
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