Digital Media Buyer
WFA Digital Insight
The demand for skilled digital media buyers has surged, with paid media specialists seeing a 25% increase in job postings over the last year. As the remote job market continues to evolve, companies like SnappyCX are looking for experts who can navigate the complex world of digital advertising. With the rise of e-commerce and social media, brands are seeking professionals who can drive conversions and growth through targeted campaigns. Candidates should be prepared to showcase their expertise in Google Ads, Meta Ads, and TikTok Ads, as well as their ability to analyze performance data and inform creative direction. Before applying, it's essential to understand the current state of the digital marketing landscape and the skills required to succeed in this role.
Job Description
About the Role
The Digital Media Buyer role at SnappyCX is a hands-on opportunity to manage and execute digital advertising campaigns for a 30+ year natural hair care brand. As a key member of the team, you will be responsible for day-to-day ad buying, campaign strategy, and creative direction across multiple platforms. Your primary focus will be on driving conversions and growth through targeted campaigns, working closely with the founder to ensure brand direction and vision are aligned.The ideal candidate will have a deep understanding of paid media channels, including Meta Ads, Google Ads, and TikTok Ads. You will be responsible for managing campaigns across multiple objectives, including awareness, traffic, conversions, and retargeting. Your experience with e-commerce brands, beauty, hair care, or CPG will be a strong plus.
What You Will Do
- Manage and execute digital advertising campaigns across Meta Ads, Google Ads, and TikTok Ads
- Develop and implement campaign strategies to drive conversions and growth
- Analyze performance data to inform creative direction and optimize campaigns
- Manage and maintain Google Merchant Center product feed health
- Coordinate campaign timing with retail placements, email marketing, and organic content calendars
- Provide direction on ad creative based on performance data
- Test creative variations systematically and report on what is working and why
- Maintain a rolling paid media calendar across all brands
- Evaluate platform-suggested budget or targeting recommendations critically
- Apply incremental budget scaling rather than aggressive jumps that destabilize delivery
What We Are Looking For
- 3-5 years of hands-on experience managing live Meta Ads accounts with real budgets
- Working experience managing Google Ads Shopping campaigns and resolving Google Merchant Center product feed issues
- Direct experience with e-commerce brands, beauty, hair care, or CPG
- Demonstrated ability to translate ad performance data into specific creative direction
- Ability to produce clear, plain-language performance reports
- Strong understanding of paid media channels, including Meta Ads, Google Ads, and TikTok Ads
- Experience with Klaviyo or similar email marketing platforms
- Strong analytical and problem-solving skills
Nice to Have
- Experience supporting brands that sell through both mass retail and e-commerce channels
- Knowledge of YouTube Ads and other video advertising platforms
- Certification in Google Ads or Meta Ads
- Experience with creative direction and ad design
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a well-established brand in the natural hair care industry
- Remote work environment with flexible hours
- Professional development opportunities to enhance your skills and knowledge
- Access to the latest tools and technologies in digital advertising
- Collaborative and dynamic team environment
- Recognition and rewards for outstanding performance
How to Stand Out
- Tip: Make sure you have hands-on experience with Meta Ads, Google Ads, and TikTok Ads, and be prepared to provide specific examples of your campaign management experience.
- Tip: Develop a strong understanding of e-commerce and retail marketing, as well as the beauty and hair care industries, to stand out as a candidate.
- Tip: Be prepared to showcase your analytical and problem-solving skills, and demonstrate how you can translate ad performance data into creative direction.
- Tip: Familiarize yourself with Klaviyo and other email marketing platforms, and be prepared to discuss how you can coordinate campaign timing with email marketing and organic content calendars.
- Tip: Highlight your experience with creative direction and ad design, and be prepared to provide examples of your work.
- Tip: Research the company and the role thoroughly, and be prepared to ask informed questions during the interview process.
- Tip: Be prepared to negotiate salary and benefits, and have a clear understanding of your worth and the market rate for your skills and experience.
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