Digital Media Strategist

About the Role

As a key member of the team, the Digital Media Strategist will partner with Client Success Growth Leads to serve as a strategic advisor to clients. This involves presenting insights and performance narratives in Quarterly Business Reviews (QBRs), identifying opportunities for channel expansion and creative testing, and translating complex performance data into narratives that executive audiences can understand and act upon.

The role is part of a dynamic team that thrives on rolling up its sleeves and digging into the tough stuff for its clients. With a focus on delivering the most ROI from digital marketing, the Digital Media Strategist will lead day-to-day strategy for integrated media planning, ensuring that clients stay ahead of industry shifts.

What You Will Do

• Partner with Client Success Growth Leads to serve as a strategic advisor to clients
• Present insights, performance narratives, and forward-looking recommendations in QBRs
• Identify opportunities for channel expansion and creative testing
• Translate complex performance data into understandable narratives for executive audiences
• Lead day-to-day strategy for integrated media planning
• Actively contribute to the development of omnichannel media teams
• Drive overall account strategy and media planning
• Forecast and analyze campaign performance to optimize future campaigns
• Collaborate with sales, technical services/analytics, and media execution teams
• Develop and maintain strong client relationships through regular communication and strategic planning

What We Are Looking For

• 5+ years of experience in digital media strategy or a related field
• Strong understanding of digital marketing principles and best practices
• Experience with media planning and buying across multiple channels
• Ability to analyze complex data sets and develop actionable insights
• Excellent communication and presentation skills
• Strong client service skills and ability to build and maintain client relationships
• Experience working with Google and Adobe tools
• Understanding of ROI-driven marketing strategies
• Ability to work in a fast-paced, dynamic environment

Nice to Have

• Experience with omnichannel marketing campaigns
• Knowledge of emerging trends in digital marketing
• Certification in Google or Adobe platforms
• Experience working in a consultancy or agency environment
• Strong analytical and problem-solving skills

Benefits and Perks

• Competitive salary in the range of $90,000 -
  10,000
• Opportunity to work with a leading Google and Adobe partner
• Chance to work on campaigns that drive real revenue impact for clients
• Collaborative and dynamic work environment
• Professional development opportunities
• Remote work arrangement with flexible schedules
• Access to the latest tools and technologies in digital marketing
• Comprehensive health insurance and benefits package
• Generous PTO and holiday policy

• When applying, make sure to include the word SMILE and tag #RMTI5LjEyMS40MC4xNg== to show you've read the job post completely.
• Develop a strong portfolio that showcases your experience in digital media strategy and your ability to drive campaign performance.
• Be prepared to discuss specific examples of how you've optimized campaigns for better ROI and how you stay updated on the latest trends in digital marketing.
• Highlight your analytical skills and ability to communicate complex data insights to executive audiences.
• Be ready to discuss your experience with Google and Adobe tools, and how you've used them to inform media planning and strategy.
• Consider negotiating your salary based on your experience and the value you can bring to the role, but be sure to research the market rate beforehand.
• When researching the company, look for reviews and feedback from current and past employees to get a sense of the company culture and work environment.