Digital Operations – Marketing Automation Intern

About the Role

The role is integral to the company's marketing efforts, requiring a keen interest in data analysis, process improvement, and marketing automation. Total Deployment Solutions aims to provide a balanced and supportive work environment, emphasizing ethical practices, a healthy work-life balance, and opportunities for professional growth.

Working remotely or from the Madison, WI corporate office, the ideal candidate will be flexible, able to commit to a minimum of 10 hours per week, with the potential to expand to up to 40 hours per week. This flexibility, combined with the company's commitment to development, makes this internship an attractive opportunity for those looking to gain real-world experience and possibly transition into a full-time position.

What You Will Do

• Curate and maintain monthly marketing lists within Salesforce CRM and Marketing Cloud to ensure data accuracy and completeness.
• Perform weekly Salesforce data quality audits through automation to identify gaps, duplicates, and inconsistencies in lead and contact records.
• Contribute to process improvement initiatives by analyzing and documenting current list generation and audience selection workflows.
• Propose optimizations and help implement scalable, automated solutions that improve efficiency and targeting accuracy.
• Assist in the execution of campaigns across digital channels, focusing on data-driven marketing initiatives.
• Enhance data quality and support CRM initiatives through data analysis and process improvement techniques.
• Collaborate with the marketing team to develop and refine marketing automation processes.
• Participate in meetings and forums to discuss project progress, challenges, and future improvements.
• Utilize Excel or Google Sheets for data cleanup, analysis, and reporting.
• Stay updated on the latest trends and technologies in marketing automation and data analysis.

What We Are Looking For

• 3+ semesters of coursework in Database Design, Data Analytics, Data Science, Programming, or a related field.
• Completed at least one project or course involving SQL, including hands-on experience writing basic queries for data analysis or reporting.
• Experience with Excel or Google Sheets, including basic formulas and data cleanup techniques.
• Strong attention to detail with an interest in data quality, organization, and process improvement.
• Ability to manage time effectively and meet deadlines.
• Must be 18+ years of age.
• Familiarity with marketing automation principles and practices.
• Basic understanding of CRM systems, preferably Salesforce.

Nice to Have

• Experience with marketing automation platforms, especially Marketing Cloud.
• Knowledge of data visualization tools for presenting complex data insights.
• Familiarity with project management tools and agile methodologies.
• Participation in data science or analytics competitions or personal projects.

Benefits and Perks

• Competitive hourly compensation of
  9.00 per hour.
• Access to the Intern Associate Resource Group (ARG) for development opportunities and networking.
• In-depth training for continuous skill growth and development.
• Emphasis on ethical practices and a healthy work-life balance.
• Encouragement to volunteer in local charities and community events.
• Flexible working hours with the possibility of expanding to full-time.
• Opportunity to work with a seasoned team of professionals in a supportive environment.
• Potential for full-time employment upon completion of the internship, based on performance and company needs.

• Ensure you have a solid foundation in SQL and experience with data analysis tools like Excel or Google Sheets before applying.
• Showcase your ability to work independently and as part of a team, highlighting any experience with collaborative projects or team assignments.
• Prepare to discuss your understanding of marketing automation and CRM systems, and be ready to provide examples of how you've applied these concepts in academic or personal projects.
• Develop a portfolio or be prepared to talk about projects that demonstrate your data analysis, process improvement, and problem-solving skills.
• Research Total Deployment Solutions and be prepared to discuss how your skills and interests align with the company's goals and values.
• Consider reaching out to current or former interns to gain insights into the company culture and the realities of the role.