Director, Campaign Planning (Fundraising)
WFA Digital Insight
In today's remote job market, demand for strategic leaders in fundraising is on the rise, with a 25% increase in job openings over the past year. The National MS Society stands out for its mission-driven approach, and this Director role is a unique opportunity to leverage digital skills and campaign planning expertise to drive real impact. With the nonprofit sector experiencing a surge in online donations, candidates with experience in data-informed campaign strategies and remote team management will be highly sought after. Before applying, consider how your skills align with the Society's goals and be prepared to discuss your approach to campaign planning and team collaboration.
Job Description
About the Role
The Director, Campaign Planning (Fundraising) is a pivotal role at the National MS Society, responsible for designing and advancing comprehensive campaign planning efforts across all revenue lines. This strategic leader will serve as a central connector between Development, Finance, and Marketing & Communications, ensuring a unified and data-informed campaign strategy. The role involves operating as the 'integrator' of campaign priorities, bringing together multiple fundraising channels into a cohesive plan that maximizes organizational impact and revenue outcomes.As a key member of the Development team, the Director will partner closely with Development leadership, Donor Relations, and Development Operations to translate campaign strategy into clear plans, timelines, and performance tracking mechanisms. The ability to coordinate campaign execution, monitor progress, and ensure alignment across stakeholders is essential.
The National MS Society is a mission-driven organization that mobilizes people and resources to drive research for a cure and address the challenges of everyone affected by MS. The Society funds cutting-edge research, drives change through advocacy, and provides programs and services designed to help people with MS and their families move their lives forward.
What You Will Do
- Develop an integrated campaign planning framework that aligns all revenue streams into a cohesive, multi-year campaign strategy
- Convene and align leaders across Development functions to ensure coordinated planning and execution
- Translate enterprise fundraising goals into clear campaign plans, timelines, and deliverables
- Serve as the primary liaison across Development, Finance, and Marketing & Communications to align campaign priorities, messaging, and revenue projections
- Partner with Marketing & Communications to ensure campaign positioning, messaging, and audience strategies are consistent and coordinated across channels
- Collaborate with Finance to ensure campaign budgets and projections are accurately integrated into the organizational budget
- Monitor campaign progress and adjust strategies as needed to meet goals and milestones
- Develop and maintain key performance indicators (KPIs) to measure campaign success
- Ensure campaign plans are data-informed, using analytics and insights to guide decision-making
What We Are Looking For
- 8+ years of experience in campaign planning, fundraising, or a related field, with a proven track record of success in driving revenue growth
- Strong understanding of fundraising principles, including major gifts, planned giving, and corporate/industry partnerships
- Experience in managing and coordinating cross-functional teams, including Development, Finance, and Marketing & Communications
- Excellent project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously
- Strong analytical and problem-solving skills, with experience in data analysis and interpretation
- Excellent communication and interpersonal skills, with the ability to build strong relationships with stakeholders at all levels
- Experience in working with remote teams and managing virtual collaborations
- Strong commitment to the mission of the National MS Society
Nice to Have
- Experience with CRM systems and fundraising software
- Knowledge of digital marketing principles and online fundraising strategies
- Certification in fundraising or a related field, such as CFRE
- Experience in managing budgets and financial planning
- Familiarity with project management tools and software
Benefits and Perks
- Competitive salary range
- Comprehensive benefit package, including medical, dental, and vision insurance
- 401k Retirement Savings Plan with employer match
- Paid Time Off and holiday schedule
- Flexible work arrangement, with the ability to work remotely
- Opportunity to work with a mission-driven organization and make a real impact in the lives of people affected by MS
- Professional development opportunities and training programs
- Access to a network of professionals in the nonprofit sector
- Recognition and reward programs for outstanding performance
How to Stand Out
- Develop a strong understanding of the National MS Society's mission and goals, and be prepared to discuss how your skills and experience align with these objectives.
- Highlight your experience in campaign planning, fundraising, and team management, and provide specific examples of successful campaigns you have led or been a part of.
- Emphasize your ability to work remotely and manage virtual collaborations, and discuss your experience with project management tools and software.
- Be prepared to discuss your approach to data analysis and interpretation, and how you use data to inform your decision-making.
- Consider creating a portfolio or examples of your work, such as campaign plans or fundraising materials, to demonstrate your skills and experience.
- Research the current trends and best practices in fundraising and campaign planning, and be prepared to discuss how you stay current and continue to develop your skills.
- Prepare to discuss your experience with CRM systems and fundraising software, and highlight any certifications or training programs you have completed.
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