Director, Customer Acquisition Analytics & Marketing Execution
WFA Digital Insight
As the demand for data-driven marketing specialists grows, with a 25% increase in job postings over the past year, companies like Allstate are looking for leaders who can drive customer acquisition and retention through innovative analytics and marketing execution. With a strong foundation in tools like Excel, candidates can stand out in this competitive market. Allstate's commitment to customer-centricity and AI transformation makes this role particularly compelling. Before applying, candidates should be prepared to showcase their expertise in measurement science, testing, and optimization, as well as their ability to lead cross-functional teams and drive business results.
Job Description
About the Role
The Director of Customer Acquisition Analytics & Marketing Execution plays a critical role in driving business growth through data-driven marketing strategies. This leader will be responsible for designing and executing a measurement system that enables robust reporting and optimization, ensuring the achievement of desired business outcomes. The role will also involve partnering with cross-functional teams, including analytics, data, and technology, to deliver measurable business results.The Director will be part of the Customer Experience Transformation team, which is focused on delivering personalized, proactive, and relevant communications to customers across various channels. This team is committed to driving customer-centricity and leveraging AI to transform team productivity and communication effectiveness.
The role will involve working closely with business stakeholders and channel owners to align on strategy, priorities, and operating rhythms, ensuring scalable, compliant, and consistent execution.
What You Will Do
- Lead the design, execution, and maintenance of a measurement system that enables robust reporting and optimization
- Partner with cross-functional teams, including analytics, data, and technology, to deliver measurable business results
- Drive segmentation, personalization, and optimization of marketing campaigns
- Own the experimentation roadmap, including A/B and multivariate testing
- Optimize targeting, cadence, and channel mix with AI/ML driven personalization
- Innovate with generative and agentic AI to transform team productivity and communication effectiveness
- Uphold and influence ECX standards to ensure communications are personalized, proactive, and relevant
- Lead lifecycle strategy and moment-based communications across acquisition, onboarding, cross-sell, and win-back campaigns
- Collaborate with business and channel owners to align on strategy, priorities, and operating rhythms
- Drive actions with leaders by sharing performance readouts and recommendations
- Build and lead a high-performing innovation and data-driven focused team
What We Are Looking For
- 10+ years of experience in marketing analytics, customer acquisition, or a related field
- Strong foundation in tools like Excel, with experience in data analysis and interpretation
- Experience in leading cross-functional teams and driving business results
- Strong understanding of measurement science, testing, and optimization
- Experience in partnering with analytics, data, and technology teams to deliver measurable business results
- Strong communication and leadership skills, with the ability to motivate and inspire teams
- Experience in driving customer-centricity and leveraging AI to transform team productivity and communication effectiveness
Nice to Have
- Experience in generative and agentic AI
- Knowledge of marketing automation platforms and CRM systems
- Experience in leading teams in a remote or distributed environment
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading company in the insurance industry
- Remote work options and flexible working hours
- Professional development and growth opportunities
- Access to cutting-edge tools and technologies
- Collaborative and dynamic work environment
- Recognition and reward programs for outstanding performance
How to Stand Out
- Develop a strong portfolio that showcases your experience in marketing analytics, customer acquisition, and data-driven marketing strategies.
- Be prepared to discuss your experience in leading cross-functional teams and driving business results, and provide specific examples of your accomplishments.
- Familiarize yourself with tools like Excel and be prepared to demonstrate your skills in data analysis and interpretation.
- Highlight your ability to communicate complex data insights and strategies to non-technical stakeholders.
- Be prepared to discuss your experience in partnering with analytics, data, and technology teams to deliver measurable business results.
- Research the company culture and be prepared to discuss how you can contribute to Allstate's commitment to customer-centricity and AI transformation.
- Prepare to discuss your experience in driving customer-centricity and leveraging AI to transform team productivity and communication effectiveness.
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