Director, Demand Generation

CommonroomCommonroom·Remote(Remote - US)·Work From Anywhere
Marketing
GTM

WFA Digital Insight

As demand for AI-powered GTM solutions surges, Commonroom's Director of Demand Generation role stands out in the remote job market. With a 25% increase in GTM job postings in 2025, skills like data-driven marketing and sales pipeline management are in high demand. Commonroom's innovative approach to buyer intelligence and AI-driven engagement makes this role an exciting opportunity for professionals looking to scale pipeline growth. Before applying, candidates should be prepared to demonstrate their experience with integrated marketing campaigns and signal-driven engagement strategies.

Job Description

About the Role

Common Room is seeking a Director of Demand Generation to build and scale the pipeline engine. This role sits at the center of our go-to-market motion, driving qualified pipeline through integrated marketing programs, experimentation, and signal-driven engagement strategies.

Responsibilities

  • Define and execute the demand generation strategy that drives qualified pipeline across segments, industries, and buying personas
  • Translate company revenue goals into measurable marketing pipeline targets and scalable programs
  • Develop and lead integrated marketing campaigns across channels including paid acquisition, account-based marketing, events, webinars, partner programs, lifecycle marketing, and content
  • Leverage product usage, website activity, community engagement to convert buyer signals into pipeline

How to Stand Out

  • To stand out, showcase your experience with data-driven marketing campaigns and sales pipeline management in your portfolio.
  • Be prepared to discuss your approach to building and scaling pipeline growth using GTM strategies and AI.
  • Familiarize yourself with Commonroom's innovative approach to buyer intelligence and AI-driven engagement.
  • Highlight your ability to partner closely with cross-functional teams, including Sales, RevOps, and Product Marketing.
  • Demonstrate your understanding of modern B2B buyer behavior and how to leverage signals, data, and AI to drive pipeline growth.

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