Director, Digital Marketing

About the Role

As the Director of Digital Marketing at Ethos, you will be responsible for leading the strategy, execution, and tracking of paid digital channels, including Paid Social, Search, and Affiliates. You will work closely with colleagues across all teams and senior management to drive performance and growth. This role is perfect for someone who is passionate about digital marketing and has a proven track record of driving results in a fast-paced environment.

The Director of Digital Marketing will play a key role in shaping the company's online presence and driving growth. You will be responsible for developing and executing a comprehensive digital marketing strategy that aligns with the company's overall goals and objectives. This will involve working closely with the creative, analytics, and growth product teams to streamline all aspects of the managed channels.

Ethos is a leading life insurance technology company that is democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. As a Director of Digital Marketing, you will be part of a team that is redefining how life insurance is bought, sold, and underwritten.

What You Will Do

• Lead the strategy, execution, and tracking of paid digital channels to drive performance in strict alignment with budget and growth goals
• Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs
• Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline all aspects of the managed channels
• Manage and optimize relationships with external client partners
• Conduct deep-dive analyses on channel performance and implement actionable findings with speed
• Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics
• Serve as the internal expert on digital channels, staying ahead of industry trends, competitive landscapes, emerging technologies, betas, and best practices
• Develop and execute a comprehensive digital marketing strategy that aligns with the company's overall goals and objectives
• Work closely with the senior management team to drive growth and performance

What We Are Looking For

• Proven track record of success in-house at a high-growth, direct response B2C startup (Fintech or Insurtech experience is preferred)
• Deep expertise across the digital landscape, specifically Meta/Instagram, Search, Snapchat, TikTok, YouTube, and Display
• Ability to work autonomously, learn rapidly, and prioritize effectively in a high-velocity startup environment
• Minimum of 8 years in direct response marketing, including 5+ years specifically managing performance marketing campaigns where user acquisition was the primary growth driver
• Advanced MS Excel skills and the ability to leverage business intelligence tools (e.g., Tableau) to drive insights
• Strategic and hands-on approach to marketing, with the ability to develop high-level strategies and execute on them
• Experience working with AdTech and Data teams to prioritize platform requirements and measurement needs
• Disciplined approach to testing, iterating, and scaling based on data-backed learnings

Nice to Have

• Experience with Adjust and other digital marketing tools
• Knowledge of the insurance tech industry and its trends
• Experience working with cross-functional teams, including creative, analytics, and growth product teams
• Certification in digital marketing or a related field

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading life insurance technology company
• Collaborative and dynamic work environment
• Professional development opportunities
• Flexible work arrangements, including remote work options
• Access to the latest digital marketing tools and technologies
• Comprehensive health and wellness benefits
• Generous paid time off and vacation days

• Be prepared to talk about your experience with digital marketing channels, including Paid Social, Search, and Affiliates.
• Highlight your ability to work autonomously and prioritize effectively in a fast-paced environment.
• Showcase your strategic and hands-on approach to marketing, including your ability to develop high-level strategies and execute on them.
• Prepare examples of your experience with data analysis and visualization tools, such as Excel and Tableau.
• Research the company and the insurance tech industry to demonstrate your knowledge and interest in the field.
• Emphasize your ability to work collaboratively with cross-functional teams, including creative, analytics, and growth product teams.