Director Digital Marketing
WFA Digital Insight
The demand for skilled digital marketing professionals in the pharmaceutical industry has grown significantly, with a 25% increase in job postings over the past year. As companies like Viatris continue to bridge the gap between traditional and digital healthcare, the need for experts who can develop and lead digital strategies has never been more pressing. With the global digital marketing landscape evolving rapidly, candidates with a strong background in web analytics, media performance monitoring, and strategic thinking are in high demand. Viatris, a global healthcare company, stands out for its commitment to empowering people worldwide to live healthier lives. Before applying, candidates should be aware of the company's unique position in the industry and its emphasis on innovative, entrepreneurial thinking.
Job Description
About the Role
The Director of Digital Marketing at Viatris is a pivotal role that entails leading the development of digital strategies and aligned tactical plans for the company's brand marketing teams. This position requires a deep understanding of the pharmaceutical industry and the ability to influence budget allocations for digital initiatives. The successful candidate will be responsible for partnering with cross-functional teams to shape processes that maximize efficiencies and impact on the business. As a leader, this role involves building and leading a team of digital marketers to become valued partners to all internal and external stakeholders.The role is critical in driving the company's digital marketing efforts, ensuring that all initiatives are aligned with the overarching brand strategy. The Director of Digital Marketing will work closely with commercial stakeholders to provide key insights into digital performance, making data-driven decisions to optimize strategies and tactics. This position demands a high level of strategic thinking, the ability to translate customer insights into actionable ideas, and a strong entrepreneurial mindset.
Given the company's global presence and its mission to empower people worldwide to live healthier lives, the Director of Digital Marketing must be comfortable working in a fast-paced, dynamic environment. The ability to work productively with limited guidance and in a matrixed organization is essential. This role offers the opportunity to make a significant impact on the company's digital marketing efforts and contribute to the development of innovative solutions that address healthcare needs globally.
What You Will Do
- Lead the development of digital strategies and aligned tactical plans for brand marketing teams
- Partner with aligned brand marketing teams to influence budget allocations for digital initiatives
- Develop internal and external KPIs and dashboards for internal digital marketing use
- Provide commercial stakeholders with key insights into digital performance
- Continuously monitor performance metrics for aligned brands and adjust strategies and tactics accordingly
- Collaborate with internal and external partners to maximize performance
- Build and lead a team of digital marketers
- Shape processes to maximize efficiencies and impact on the business
- Work closely with cross-functional teams to drive digital marketing efforts
- Stay up-to-date with the latest trends and technologies in digital marketing
What We Are Looking For
- Minimum of a Bachelor's degree; MBA preferred
- 5-7 years of relevant experience in the pharmaceutical or consumer products industry
- Experience on the agency and client side preferred
- Knowledge of terms and concepts used in digital marketing
- Familiarity with web analytics (Google Analytics), media performance monitoring, and media planning
- Advanced knowledge of Microsoft Excel and PowerPoint
- Strong strategic thinking and ability to translate customer insights into actionable ideas
- Innovative and entrepreneurial mindset
- Eagerness, enthusiasm, and passion to drive new capabilities
- Demonstrated initiative, strong leadership skills, and strategic influencing skills
- Ability to work productively with limited guidance and in a matrixed organization
- Excellent verbal and written communication and presentation skills
Nice to Have
- Experience leading and establishing new digital and social marketing programs
- Familiarity with pharmaceutical marketing and medical-legal reviews
- Working knowledge of web development terminology and digital marketing production terms
- Ability to solve complex problems with non-standardized solutions
- Experience working with executives and communicating abstract concepts
Benefits and Perks
- Competitive compensation package
- Opportunity to work with a global healthcare company
- Collaborative and dynamic work environment
- Professional development opportunities
- Remote work arrangement
- Access to the latest digital marketing tools and technologies
- Comprehensive health insurance
- Paid time off and holidays
- Retirement savings plan
- Employee assistance program
How to Stand Out
- Develop a strong portfolio that showcases your experience in digital marketing, particularly in the pharmaceutical industry.
- Familiarize yourself with the latest trends and technologies in digital marketing, including Google Analytics and Excel.
- Prepare to discuss your experience in leading cross-functional teams and driving digital marketing efforts.
- Highlight your ability to work independently and productively in a matrixed organization.
- Be prepared to provide specific examples of how you have translated customer insights into actionable ideas.
- Show enthusiasm and passion for driving new capabilities and contributing to the company's mission.
- Research the company's products and services to demonstrate your understanding of the industry and the company's position in it.
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