Director EMEA Marketing

BambooHR·Remote(London)
Marketing
GTM

WFA Digital Insight

As the demand for experienced marketing leaders continues to rise in the EMEA region, BambooHR's Director EMEA Marketing role stands out for its focus on growth strategy and regional expansion. With the company's existing scale in the UK market, this role requires a skilled professional who can leverage GTM expertise to drive revenue impact. Candidates should be prepared to showcase their ability to build and lead regional marketing efforts, navigate ambiguity, and thrive in a high-growth environment.

Job Description

About the Role

BambooHR is seeking a Director, EMEA Marketing to establish and lead the company's marketing presence across the UK and the broader EMEA region. This is a key leadership role in the company's global expansion efforts, ideal for a professional with an entrepreneurial mindset.

Responsibilities

  • Define and own the UK marketing strategy aligned with company growth objectives
  • Establish BambooHR's local presence by building relationships with key UK and EMEA HR industry associations and communities
  • Drive a meaningful share of UK revenue through marketing-sourced and marketing-influenced pipeline
  • Build and lead a field marketing strategy to support regional GTM efforts and target account engagement

Requirements

  • GTM expertise
  • Proven experience in regional marketing leadership
  • Ability to drive revenue impact and build regional marketing teams

How to Stand Out

  • Be prepared to discuss your experience with GTM strategies and how you've driven revenue impact in previous roles.
  • Showcase your ability to build and lead regional marketing teams, and highlight any experience working with EMEA HR industry associations.
  • Develop a portfolio that demonstrates your skills in demand generation, field marketing, and sales-aligned programs.
  • Research BambooHR's existing presence in the UK market and be prepared to discuss how you can leverage this to drive further growth.
  • Practice discussing your entrepreneurial mindset and how you navigate ambiguity in high-growth environments.

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