Director, Enterprise Product Marketing

About the Role

The Director will lead a team of product marketers, ensuring they are well-integrated into the commercial organization and operating with clarity on priorities. This role requires a builder and a storyteller who can translate complex enterprise technology into messaging that resonates with grocery executives. The ability to thrive in ambiguity, work cross-functionally, and bring a bias toward outcomes over activity is crucial.

Instacart is a Flex First team, offering flexibility in where work is done, whether from home, an office, or a favorite coffee shop, while staying connected through regular in-person events. This approach to work reflects the company's commitment to innovation and employee satisfaction.

What You Will Do

• Develop a unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook.
• Create a differentiated market presence for Instacart's enterprise solutions through compelling thought leadership narratives, multi-channel campaigns, and industry authority.
• Lead and manage a high-performing product marketing team, ensuring clarity on priorities and recognition as indispensable contributors to Instacart's B2B success.
• Design and execute sales pipeline-moving marketing campaigns across events, paid media, content, PR, webinars, and partnerships that measurably convert interest into conversations.
• Establish a global market entry foundation with regional strategies developed and tested to support Instacart Enterprise's expansion beyond existing markets.
• Collaborate with cross-functional teams to ensure alignment and effective execution of marketing strategies.
• Analyze market trends and competitor activity to inform marketing strategies and stay ahead of the competition.
• Develop and manage budgets for marketing campaigns and initiatives.
• Measure and report on the success of marketing efforts, providing data-driven insights to inform future strategies.

What We Are Looking For

• 10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines.
• People management experience, with a track record of growing and developing marketing teams.
• Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation.
• Strong written and verbal communication skills, able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite.
• Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials.
• Ability to manage multiple projects simultaneously and prioritize tasks effectively.
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Experience working in a fast-paced, rapidly changing environment, with a flexible and adaptable approach.

Nice to Have

• Experience in the grocery or retail industry, with an understanding of the challenges and opportunities facing these sectors.
• Knowledge of ecommerce, fulfillment, and retail media solutions, and how they intersect with the grocery industry.
• Familiarity with AI and data solutions, and their application in driving business growth.
• Certification in marketing or a related field, such as a CMMP or a similar professional qualification.
• Experience with marketing automation platforms and CRM systems.

Benefits and Perks

• Competitive salary and benefits package.
• Opportunities for professional growth and development in a rapidly expanding company.
• Flexible working arrangements, including remote work options and a flexible stipend.
• Access to cutting-edge technology and tools to support your work.
• Comprehensive health insurance and wellness programs.
• Generous PTO and holiday allowance, recognizing the importance of work-life balance.
• Equity options, offering the opportunity to share in the company's success.
• Professional development budget, supporting ongoing learning and skill development.

• Craft a compelling narrative: Show how your experience in B2B marketing and product development can drive business growth in the grocery retail sector.
• Highlight cross-functional skills: Emphasize your ability to work with various teams, including product, sales, and customer success, to execute effective marketing strategies.
• Develop a strong understanding of the grocery industry: Research the current challenges and opportunities in the sector and be prepared to discuss how Instacart's solutions address these issues.
• Prepare examples of successful campaigns: Share specific examples of multi-channel B2B campaigns you've led and the results achieved, highlighting your ability to drive awareness and lead generation.
• Be ready to discuss metrics and data analysis: Show your proficiency in analyzing campaign data and using insights to inform future marketing strategies.
• Showcase your leadership experience: Highlight your experience in managing and developing marketing teams, and your approach to mentoring and guiding team members.
• Emphasize your flexibility and adaptability: As a Flex First company, Instacart values flexibility and adaptability; be prepared to discuss how you thrive in such an environment.