Director, Grassroots Engagement
WFA Digital Insight
The demand for skilled professionals in digital fundraising and civic engagement has grown significantly, with a 25% increase in remote job postings in the last year. As a leader in this space, Mozilla is seeking a Director, Grassroots Engagement to drive their mission forward. With the rise of online activism, candidates with expertise in digital fundraising and community building are in high demand. This role offers a unique opportunity to make a meaningful impact in the tech industry, and candidates should be prepared to showcase their skills in digital strategy, team management, and cross-functional collaboration.
Job Description
About the Role
The Director, Grassroots Engagement is a key role at Mozilla, responsible for developing and implementing the organization's grassroots engagement and fundraising strategy. This role will lead a team of professionals and work closely with cross-functional teams to drive the mission of Mozilla forward. The ideal candidate will have a deep understanding of digital fundraising, community building, and civic engagement, as well as experience in team management and cross-functional collaboration.The Director, Grassroots Engagement will be responsible for setting the strategic direction and goals for Mozilla's grassroots engagement and fundraising program, including key performance indicators and revenue targets. This role will also assess and strengthen the email program, including supporter journeys, segmentation, messaging coordination, production flow, and testing approaches.
Mozilla is a non-profit organization that is committed to building a better technology future, powered by people, open by design, and fueled by imagination. The Development team at Mozilla drives the philanthropic support that fuels this mission, and the Director, Grassroots Engagement will play a critical role in this effort.
What You Will Do
- Set the strategic direction and goals for Mozilla's grassroots engagement and fundraising program
- Assess and strengthen the email program, including supporter journeys, segmentation, messaging coordination, production flow, and testing approaches
- Review email list health and donor engagement performance, and identify opportunities to improve deliverability, double opt-in conversion, unsubscribe rates, and long-term retention
- Support and develop the grassroots engagement team through clear priorities, coaching, and operating rhythms
- Build strong cross-functional partnerships with Strategic Communications, Community, and Development Operations to align program strategy, systems, and supporter experience
- Review vendor relationships, tooling, and budget needs to ensure the program is well positioned for execution and growth
- Develop and implement a comprehensive digital fundraising strategy that aligns with Mozilla's mission and goals
- Collaborate with the Development team to secure funding and resources to support Mozilla's programs and initiatives
- Stay up-to-date with the latest trends and best practices in digital fundraising and civic engagement
What We Are Looking For
- 5+ years of experience in digital fundraising, community building, or a related field
- Proven track record of success in developing and implementing digital fundraising strategies
- Experience in team management and cross-functional collaboration
- Strong understanding of digital fundraising principles, including email marketing, social media, and online advertising
- Experience with email marketing software and online fundraising platforms
- Strong analytical and problem-solving skills, with the ability to analyze data and make informed decisions
- Excellent communication and interpersonal skills, with the ability to build strong relationships with colleagues, donors, and stakeholders
- Strong commitment to Mozilla's mission and values
Nice to Have
- Experience with project management software and tools
- Knowledge of HTML, CSS, and JavaScript
- Experience with social media advertising and online community building
- Certification in digital fundraising or a related field
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading non-profit organization in the tech industry
- Flexible working hours and remote work options
- Professional development opportunities, including training and conference attendance
- Access to the latest technology and tools
- Collaborative and dynamic work environment
- Comprehensive health insurance package
- Retirement savings plan
How to Stand Out
- Develop a strong understanding of digital fundraising principles, including email marketing, social media, and online advertising
- Build a portfolio of your work, including examples of successful digital fundraising campaigns and community building initiatives
- Stay up-to-date with the latest trends and best practices in digital fundraising and civic engagement
- Be prepared to showcase your skills in data analysis and problem-solving, as well as your ability to work collaboratively with cross-functional teams
- Highlight your experience in team management and cross-functional collaboration, and be prepared to provide examples of your leadership style and approach
- Research Mozilla's mission and values, and be prepared to discuss how your skills and experience align with the organization's goals and objectives
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