Director, Growth Marketing - US Remote

About the Role

The role is part of a dynamic and growing company that has experienced an 88% growth rate over the past three years. PerfectServe's mission is to accelerate speed to care by optimizing provider schedules and dynamically routing messages to the right person at the right time. As a key member of the marketing team, you will play a crucial role in helping the company achieve its vision of providing optimal patient outcomes and faster patient care interventions.

PerfectServe's growth has been fueled by its innovative clinical communication and physician scheduling solutions, which have earned the company a Leader position in the Gartner Magic Quadrant. With a strong portfolio of customers and a steady stream of new clients recognizing the value of its solutions, PerfectServe is poised for continued success.

What You Will Do

• Assess, coach, and develop a demand generation team to identify skill gaps and build individual development plans
• Set clear performance expectations and create a culture of accountability, experimentation, and continuous improvement
• Own the demand generation strategy and execution across the full buyer journey, from awareness to pipeline creation
• Scale and optimize multi-channel campaigns, including paid search, paid social, digital display, email nurture, webinars, and interactive content
• Manage budget allocation and pacing across channels and segments to ensure consistent lead flow and cost effectiveness
• Partner with paid media agencies and external consultants to guide strategy, review performance, and iterate on creative and targeting
• Own the organic growth strategy, including SEO and AI Engine Optimization (AEO), to expand PerfectServe's visibility in traditional search and AI-generated results
• Drive conversion rate optimization (CRO) across landing pages, forms, and key conversion points in the buyer journey
• Track and optimize full-funnel metrics to ensure strong conversion rates and healthy ROI across all segments and channels
• Interpret data to surface actionable insights, identify root causes behind performance trends, and develop concrete action plans to address funnel gaps or underperformance
• Forecast and report on marketing-sourced pipeline health, funnel performance, and marketing's contribution to company goals

What We Are Looking For

• 8+ years of experience in growth marketing, demand generation, or a related field
• Proven track record of developing and executing successful demand generation strategies
• Expertise in Google Analytics, Salesforce, and multi-channel campaign management
• Strong leadership and team management skills, with experience in coaching and developing high-performing teams
• Excellent communication and collaboration skills, with the ability to work with cross-functional teams
• Strong data analysis and interpretation skills, with the ability to drive decision-making through data insights
• Experience with SEO, AEO, and CRO, with a focus on driving organic growth and conversion rate optimization
• Strong understanding of the sales cycle and buyer journey, with the ability to develop targeted marketing campaigns

Nice to Have

• Experience with paid media agencies and external consultants, with a focus on guiding strategy and optimizing performance
• Knowledge of marketing automation platforms and CRM systems, with experience in integrating these systems to drive marketing efficiency
• Certification in Google Analytics or other marketing analytics tools, with a focus on driving data-driven decision-making
• Experience with AI Engine Optimization (AEO) and machine learning algorithms, with a focus on driving innovation and growth

Benefits and Perks

• Competitive salary and benefits package, with a focus on rewarding high-performing employees
• Opportunity to work with a dynamic and growing company, with a focus on driving innovation and growth
• Collaborative and supportive work environment, with a focus on teamwork and employee development
• Flexible work arrangements, including remote work options, to support work-life balance and employee well-being
• Professional development opportunities, including training and certification programs, to support employee growth and development
• Access to cutting-edge marketing tools and technologies, with a focus on driving innovation and growth
• Recognition and reward programs, with a focus on recognizing and rewarding employee achievements and contributions

• Develop a strong understanding of Google Analytics and Salesforce, and be prepared to provide examples of how you have used these tools to drive marketing growth and optimization.
• Showcase your expertise in multi-channel campaign management, including paid search, paid social, and digital display, and be prepared to discuss your approach to budget allocation and pacing.
• Highlight your experience with SEO, AEO, and CRO, and be prepared to discuss your approach to driving organic growth and conversion rate optimization.
• Be prepared to discuss your experience with marketing automation platforms and CRM systems, and how you have integrated these systems to drive marketing efficiency.
• Develop a portfolio of your work, including examples of successful marketing campaigns and strategies you have developed and executed, to showcase your skills and experience to potential employers.
• Be prepared to negotiate your salary and benefits package, and be open to discussing your expectations and requirements.
• Research the company and its mission, and be prepared to discuss how your skills and experience align with PerfectServe's goals and objectives.