Director, Marketing Insights & Technology

About the Role

As a key member of the marketing team, the Director, Marketing Insights & Technology will work closely with cross-functional stakeholders to drive business growth through data-driven insights. This will involve developing and implementing analytics and operations strategies that align with the company's overall business objectives. The role will also involve managing and mentoring a team of marketing analytics and operations professionals, providing guidance and support to help them achieve their goals.

The marketing team at Rocket Software is committed to innovative and effective marketing strategies, and the Director, Marketing Insights & Technology will play a key role in shaping the future of marketing operations. The company is looking for a candidate who is passionate about marketing analytics and operations, and who has a proven track record of driving business growth through data-driven insights.

What You Will Do

• Develop and implement the enterprise marketing analytics vision and roadmap to optimize investment performance across paid, owned, and earned media
• Build scalable frameworks for campaign measurement, attribution, learning agendas, and continuous optimization
• Partner with Finance and Brand to establish ROI models that link marketing outcomes directly to business impact — pipeline, revenue, retention
• Own performance reporting infrastructure: dashboards, executive scorecards, and KPI frameworks across all marketing functions
• Enhance digital infrastructure and integrations to unify data across the Martech stack — including Salesforce, Snowflake, 6sense, Adobe, and emerging AI platforms
• Lead the AI & Insights pillar in partnership with the team, supporting intelligent workflow automation and agentic marketing capabilities
• Ensure data governance, hygiene, and integrity across the full marketing data ecosystem
• Evaluate, implement, and optimize Martech tools to drive efficiency, scale, and smarter insights
• Oversee the Lead Flow & Systems pillar — driving end-to-end lead flow, sleep flow, renewal workflows, and system integrations in partnership with CS
• Establish and maintain a lead scoring model that drives smarter pipeline prioritization and upload decisions
• Partner closely with Revenue Operations and Sales to ensure marketing-sourced pipeline meets quality and velocity targets

What We Are Looking For

• 10+ years of experience in marketing analytics, marketing operations, or revenue operations — ideally in a B2B enterprise software or SaaS environment
• Demonstrated success building and scaling analytics and operations functions from the ground up
• Prior experience working directly with C-suite stakeholders (CMO, CFO, CRO) and translating data into executive-level narratives
• Experience managing or partnering closely with Martech teams across platforms including Salesforce, Snowflake, 6sense, and Adobe
• Strong command of marketing attribution, multi-touch modeling, pipeline analytics, and campaign performance measurement
• Deep familiarity with AI tools, marketing automation, and agentic workflow concepts — comfortable leading AI adoption initiatives
• Exceptional ability to turn complex data into clear, actionable insight
• Strong leadership and collaboration skills, with experience managing and mentoring teams
• Excellent communication and presentation skills, with experience presenting to executive-level stakeholders

Nice to Have

• Experience with emerging AI and automation capabilities, such as machine learning and natural language processing
• Familiarity with data visualization tools, such as Tableau or Power BI
• Experience with marketing automation platforms, such as Marketo or Pardot
• Certification in marketing analytics or operations, such as Google Analytics or HubSpot

Benefits and Perks

• Competitive salary and bonus structure
• Comprehensive health and dental insurance
• 401(k) matching program
• Flexible working hours and remote work options
• Professional development opportunities, including training and conference attendance
• Access to the latest marketing analytics and operations tools and technologies
• Collaborative and dynamic work environment
• Recognition and reward programs for outstanding performance

• Make sure to highlight your experience with marketing analytics and operations tools, including Salesforce and Adobe.
• Emphasize your ability to drive business growth through data-driven insights, and provide examples of successful campaigns or projects you have led.
• Showcase your leadership and collaboration skills, and provide examples of how you have managed and mentored teams in the past.
• Be prepared to discuss your experience with AI and automation capabilities, and how you have implemented these in previous roles.
• Research the company's marketing strategy and be prepared to discuss how you can contribute to its success.
• Be ready to provide examples of your experience working with cross-functional stakeholders, including sales and finance teams.
• Highlight your ability to communicate complex data insights to non-technical stakeholders, and provide examples of how you have presented to executive-level audiences.