Director, Marketing Operations Business Partner
WFA Digital Insight
The demand for skilled marketing operations leaders has surged in recent years, with a 25% increase in job openings in the SaaS sector alone. As companies navigate the complexities of remote work, the need for strategic partners who can bridge marketing strategy and execution has become paramount. Hootsuite's Director of Marketing Operations Business Partner role stands out for its focus on driving pipeline growth and execution excellence. With the right blend of GTM, Salesforce, and Excel expertise, candidates can thrive in this role. Before applying, consider the evolving landscape of marketing operations and the importance of scalable processes, measurement frameworks, and systems alignment.
Job Description
About the Role
The Director of Marketing Operations Business Partner is a pivotal role at Hootsuite, responsible for defining and leading the marketing operating model to accelerate pipeline growth, execution excellence, and deliver performance insights. This strategic partner will work across Revenue Operations, Sales Technology, Data, and Marketing leadership to guide the design of scalable processes, measurement frameworks, and systems that align marketing execution with business objectives.Reporting to the VP, Revenue Strategy & Operations, this role translates business objectives into operational capabilities and business requirements, influencing the roadmap direction and ensuring operational readiness and adoption of marketing capabilities. The Director will act as the operational bridge between Marketing strategy and execution, ensuring programs are measurable, scalable, and aligned to pipeline growth.
The role is based in Canada or the United States, offering a unique opportunity to work with a global leader in social media management. Hootsuite's commitment to innovation and customer satisfaction provides a dynamic environment for marketing operations professionals to grow and develop.
What You Will Do
- Design and oversee the implementation of the marketing operations strategy aligned to revenue and demand priorities
- Establish campaign governance, planning cadence, and execution standards
- Design scalable lifecycle processes across demand, field, and customer marketing
- Partner with Marketing leadership on annual planning, segmentation strategy, and program prioritization
- Partner with Sales Technology, RevOps, and Data teams to shape the marketing technology roadmap
- Translate strategic business objectives and operational needs into use cases that guide platform decisions and drive measurable impact
- Influence architecture, integrations, and data design to enable lifecycle execution and measurement
- Drive marketing readiness for new capabilities including process design, rollout, and adoption to maximize impact
- Establish frameworks for campaign structure, tracking, and data standards to enable reliable reporting and attribution
- Define KPIs across funnel, pipeline creation, conversion, velocity, and ROI
- Deliver executive insights that inform investment decisions, planning, and performance optimization
What We Are Looking For
- 15+ years of experience in Marketing or Revenue Operations in a SaaS environment
- Proven experience building and scaling marketing operating models in growth-stage companies
- Strong understanding of funnel management, lifecycle design, and attribution
- Experience supporting planning, forecasting, and pipeline strategy
- Expertise in lead scoring, ABM architecture, and performance metrics
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets
- Excellent communication and collaboration skills, with the ability to work effectively across teams
Nice to Have
- Experience with marketing automation platforms and CRM systems
- Knowledge of data visualization tools and techniques
- Certification in marketing operations or a related field
- Experience working in a remote or distributed team environment
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a global leader in social media management
- Collaborative and dynamic work environment
- Professional development and growth opportunities
- Flexible working hours and remote work arrangements
- Access to the latest marketing and sales technologies
- Comprehensive health and wellness benefits
- Generous PTO and holiday package
How to Stand Out
- Develop a strong understanding of marketing operations and its role in driving business growth
- Highlight your experience with GTM, Salesforce, and Excel in your application and during interviews
- Be prepared to discuss your approach to building and scaling marketing operating models
- Showcase your analytical and problem-solving skills through examples of data-driven decision making
- Research Hootsuite's products and services to demonstrate your knowledge of the company and its mission
- Prepare to discuss your experience working in a remote or distributed team environment and how you stay connected with colleagues and stakeholders
- Consider creating a portfolio that highlights your marketing operations experience and achievements
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