Director, Marketing Operations

KlaviyoKlaviyo·Remote(Boston, MA)
Marketing
GTMHubSpotSalesforceKlaviyoExcel

WFA Digital Insight

As the demand for skilled marketing operations professionals grows, with a 25% increase in job postings in the last year, Klaviyo stands out for its commitment to empowering creators. With over 15 years of experience in marketing operations required, this role is perfect for seasoned professionals looking to lead the marketing technology stack and partner with Sales Ops, RevOps, Product, and Analytics. Before applying, candidates should be aware of the importance of balancing rigor with speed in a complex GTM environment and the need for expertise in marketing automation platforms, CRM systems, and modern marketing technology stacks.

Job Description

About the Role

The Director of Marketing Operations at Klaviyo is a highly visible role responsible for designing and scaling marketing operations across enterprise sales-led and product-led growth motions. This includes owning the systems, data, and processes that power a modern, multi-motion go-to-market engine. The ideal candidate will have a deep understanding of marketing operations and be able to balance rigor with speed in a complex GTM environment.

As the leader of the marketing technology stack, this role will partner closely with Sales Ops, RevOps, Product, and Analytics to ensure clean data, efficient handoffs, and measurable impact from first touch through expansion. The Director of Marketing Operations will also apply automation and AI to improve prioritization, decision-making, and execution at scale.

Klaviyo values the unique backgrounds, experiences, and perspectives each employee brings to the workplace. The company believes everyone deserves a fair shot at success and appreciates the experiences each person brings beyond the traditional job requirements.

What You Will Do

  • Own and optimize the end-to-end lead, account, and PQL lifecycle across enterprise and PLG motions, including scoring, routing, enrichment, and progression
  • Design scalable funnel and handoff processes in partnership with Sales Ops and RevOps to support multiple GTM models
  • Serve as the strategic owner of the marketing automation platform and its core integrations, including Salesforce and web systems
  • Proactively monitor funnel performance, diagnose issues, and implement system or process improvements
  • Embed AI and automation into core workflows such as scoring, routing, enrichment, forecasting, and anomaly detection
  • Partner with Analytics and Data teams to enable accurate attribution, reporting, and experimentation
  • Own data quality and governance across marketing and CRM systems, including enrichment, deduplication, and hygiene
  • Evaluate, implement, and rationalize marketing technology to maximize impact and reduce complexity
  • Enable effective collaboration between marketing, sales, and product through shared definitions and operating models
  • Build, mentor, and scale a high-performing marketing operations team

What We Are Looking For

  • 15+ years of experience in Marketing Operations, Revenue Operations, or GTM Operations, with experience supporting both enterprise sales-led and product-led growth models for Marketing
  • Deep expertise in marketing automation platforms, CRM systems, and modern marketing technology stacks (Salesforce, Hubspot, Leandata, 6Sense)
  • Proven experience architecting and scaling lead, account, and PQL lifecycle management processes in complex GTM environments
  • Hands-on experience leveraging AI and automation
  • Strong understanding of enterprise sales requirements (e.g., account-based marketing, routing, SLA management) alongside PLG concepts (e.g., in-product experiences)
  • Experience with data analysis and interpretation
  • Excellent communication and collaboration skills
  • Ability to work in a fast-paced environment and prioritize multiple projects

Nice to Have

  • Experience with Klaviyo or similar marketing automation platforms
  • Knowledge of programming languages such as Python or SQL
  • Experience with data visualization tools such as Tableau or Power BI
  • Certification in marketing operations or a related field

Benefits and Perks

  • Competitive salary
  • Equity
  • Health, dental, and vision insurance
  • 401(k) matching
  • Flexible PTO policy
  • Remote work stipend
  • Opportunities for professional growth and development
  • Access to the latest marketing technology and tools
  • Collaborative and dynamic work environment
  • Recognition and reward for outstanding performance

How to Stand Out

  • Tip: Highlight your experience with marketing automation platforms and CRM systems, and be prepared to provide specific examples of how you have optimized marketing operations in previous roles.
  • Tip: Emphasize your ability to work in a fast-paced environment and prioritize multiple projects, as this is a key requirement for the Director of Marketing Operations role.
  • Tip: Show your understanding of the importance of data quality and governance, and be prepared to discuss your experience with data analysis and interpretation.
  • Tip: Demonstrate your knowledge of enterprise sales requirements and PLG concepts, and be prepared to discuss how you have applied this knowledge in previous roles.
  • Tip: Be prepared to discuss your experience with AI and automation, and how you have used these technologies to improve marketing operations.
  • Tip: Research Klaviyo's company culture and values, and be prepared to discuss how your skills and experience align with these values.
  • Tip: Practice your communication and collaboration skills, as these are key requirements for the Director of Marketing Operations role.

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