Director, Marketing Operations

## About the Role The Director of Marketing Operations is a critical role at Klaviyo, responsible for designing and scaling marketing operations across enterprise sales-led and product-led growth motions. This individual will own the systems, data, and processes that power a modern, multi-motion go-to-market engine, ensuring clean data, efficient handoffs, and measurable impact from first touch through expansion. The successful candidate will lead the marketing technology stack, partner closely with Sales Ops, RevOps, Product, and Analytics, and apply automation and AI to improve prioritization, decision-making, and execution at scale.

As the marketing operations leader, you will be responsible for ensuring that the marketing team has the necessary tools, processes, and data to drive business growth. This will involve working closely with cross-functional teams to design and implement scalable marketing operations, as well as developing and maintaining a deep understanding of the company's marketing technology stack.

The Director of Marketing Operations will report to the VP of Marketing and will be responsible for building, mentoring, and scaling a high-performing marketing operations team.

## What You Will Do - Own and optimize the end-to-end lead, account, and PQL lifecycle across enterprise and PLG motions, including scoring, routing, enrichment, and progression - Design scalable funnel and handoff processes in partnership with Sales Ops and RevOps to support multiple GTM models - Serve as the strategic owner of the marketing automation platform and its core integrations, including Salesforce and web systems - Proactively monitor funnel performance, diagnose issues, and implement system or process improvements - Embed AI and automation into core workflows such as scoring, routing, enrichment, forecasting, and anomaly detection - Partner with Analytics and Data teams to enable accurate attribution, reporting, and experimentation - Own data quality and governance across marketing and CRM systems, including enrichment, deduplication, and hygiene - Evaluate, implement, and rationalize marketing technology to maximize impact and reduce complexity - Enable effective collaboration between marketing, sales, and product through shared definitions and operating models - Build, mentor, and scale a high-performing marketing operations team

## What We Are Looking For - 15+ years of experience in Marketing Operations, Revenue Operations, or GTM Operations, with experience supporting both enterprise sales-led and product-led growth models for Marketing - Deep expertise in marketing automation platforms, CRM systems, and modern marketing technology stacks (Salesforce, Hubspot, Leandata, 6Sense) - Proven experience architecting and scaling lead, account, and PQL lifecycle management processes in complex GTM environments - Hands-on experience leveraging AI and automation - you’ve already experimented with AI in work or personal projects, and you’re excited to dive in and learn fast - Strong understanding of enterprise sales requirements (e.g., account-based marketing, routing, SLA management) alongside PLG concepts (e.g., in-product experiences) - Experience working with cross-functional teams, including Sales, Product, and Analytics - Strong analytical and problem-solving skills, with the ability to analyze complex data sets and develop actionable insights

## Nice to Have - Experience working with AI and machine learning technologies - Familiarity with cloud-based marketing automation platforms - Certification in marketing automation or a related field - Experience working in a fast-paced, remote work environment

## Benefits and Perks - Competitive salary and equity package - Comprehensive health, dental, and vision insurance - 401(k) matching program - Flexible PTO policy and paid holidays - Remote work stipend and equipment allowance - Opportunities for professional development and growth - Access to a network of experienced marketing professionals

- To stand out as a candidate, be prepared to provide specific examples of your experience with marketing automation platforms and AI technologies.

• Showcase your ability to analyze complex data sets and develop actionable insights, as well as your experience working with cross-functional teams.
• Highlight your understanding of enterprise sales requirements and PLG concepts, and be prepared to discuss how you would apply this knowledge in the role.
• Emphasize your experience working in a fast-paced, remote work environment, and your ability to thrive in a self-directed setting.
• Be prepared to discuss your experience with data governance and quality, as well as your approach to evaluating and implementing new marketing technologies.
• Consider creating a portfolio that showcases your marketing operations experience and skills, and be prepared to walk the interviewer through your thought process and decision-making.