Director, Media Strategy
WFA Digital Insight
As demand for programmatic advertising specialists continues to grow, with a notable 27% increase in 2025, skilled professionals are in high demand. Choozle, a leading remote-first digital advertising software company, is at the forefront of this trend. With its innovative Demand-Side Platform, Choozle simplifies programmatic advertising for growth brands and agencies. This Director of Media Strategy role is particularly compelling given the company's commitment to leveraging cutting-edge technology and detailed consumer data to power high-impact campaigns. Candidates should be aware that a deep understanding of Google Ads, The Trade Desk, and Amazon DSP, as well as experience with GA4 and Excel, are crucial for success in this position.
Job Description
About the Role
The Director of Media Strategy plays a pivotal role at Choozle, responsible for overseeing client media strategy from pre-sales through campaign completion. This involves serving as both the strategic gatekeeper and primary technical advisor to Choozle's Revenue team, ensuring the integrity of every media plan across inventory selection, audience definition, and channel and tactic alignment. The role requires close collaboration with Strategic Account Directors, Account Executives, and Sales Leadership to evaluate, scope, and qualify opportunities, ensuring each plan aligns with Choozle's product capabilities, inventory access, audience strategy, and target margins before activation.Beyond pre-sales, the Director maintains strategic ownership through execution by leading the Integrated Media Solutions team. This involves guiding and mentoring Integrated Media Specialists to translate approved strategies into high-performing campaigns, ensuring seamless implementation, ongoing optimization, and measurable client outcomes. The position demands a unique blend of strategic vision, technical expertise, and leadership acumen.
Given the remote-first nature of Choozle, the ideal candidate must be self-motivated, with excellent communication and project management skills to effectively work with distributed teams.
What You Will Do
- Partner directly with Strategic Account Directors and Account Executives during early-stage planning initiatives to audit, scope, and qualify client briefs.
- Establish and run a Partner Deal Desk, collaborating with Revenue Team Leadership to review margin health, custom data integrations, audience strategy, and inventory packaging for enterprise deals.
- Govern inventory quality by auditing and policing inventory performance across active campaigns to eliminate metric-inflating traffic and ensure alignment with approved strategy and supply standards.
- Curate premium supply partnerships, engineering custom, premium Private Marketplace libraries and securing direct CTV/OTT supply partnerships.
- De-risk the sales pipeline by vetting complex custom requests, defining the company's 'right to win,' and preventing operational bottlenecks.
- Drive data and revenue integrity by working directly with Revenue Leadership to resolve high-complexity data issues.
- Translate complex data into actionable growth recommendations, informing pre-sales strategy and in-flight optimization.
- Serve as the Offerings Subject Matter Expert for premium and high-intent services.
- Build multimedia training resources to reduce internal ambiguity and drive consistent execution.
- Bridge sales and product gaps by identifying strategic areas of growth and platform limitations.
What We Are Looking For
- 5+ years of experience in media strategy, programmatic advertising, or a related field.
- Proven expertise in Google Ads, The Trade Desk, and Amazon DSP.
- Experience with GA4 and Excel.
- Strong understanding of programmatic advertising principles, including inventory selection, audience definition, and channel/tactic alignment.
- Excellent leadership and mentoring skills.
- Ability to work in a fast-paced, dynamic environment.
- Strong analytical and problem-solving skills.
- Experience with data analysis and interpretation.
Nice to Have
- Experience with Connected TV (CTV), Digital Out-of-Home (DOOH), and other emerging channels.
- Knowledge of privacy and data protection regulations in the digital advertising space.
- Certification in Google Ads or The Trade Desk.
Benefits and Perks
- Competitive salary.
- Opportunity to work with a leading, remote-first digital advertising software company.
- Collaborative, dynamic work environment.
- Professional development opportunities.
- Access to the latest technologies and tools in programmatic advertising.
- Flexible, remote work arrangement.
- Comprehensive health benefits.
- Generous paid time off policy.
How to Stand Out
- Ensure you have a strong foundation in Google Ads, The Trade Desk, and Amazon DSP before applying.
- Showcase your ability to lead and mentor teams, highlighting relevant experience.
- Be prepared to discuss how you stay updated with the latest trends and technologies in programmatic advertising.
- Tailor your resume and cover letter to emphasize your experience with data analysis, problem-solving, and strategic planning.
- Prepare examples of how you've driven data integrity and translated complex data into actionable growth recommendations.
- Research Choozle's unique approach to programmatic advertising and be ready to discuss how your skills and experience align with the company's mission and values.
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