Director of Content Marketing & Media

Luxury Presence·Remote(New York, NY)
Marketing

WFA Digital Insight

As the demand for digital marketing specialists grew 25% in 2025, Luxury Presence is investing heavily in its content and media engine. With over 87,000 real estate professionals using their platform, this Director of Content Marketing & Media role is pivotal in driving organic growth and establishing the company's editorial voice. Candidates should be prepared to showcase their expertise in SEO-driven content strategy, AI search discoverability, and multi-format editorial production. With the company on track to hit

00M in annual recurring revenue, this role offers a unique opportunity to shape the content formats that drive Luxury Presence's next chapter of growth.

Job Description

About the Role

The Director of Content Marketing & Media will own the content operation that powers Luxury Presence's inbound pipeline and builds its audience. This role is at the center of the company's investment in its content and media engine, with the goal of establishing Luxury Presence as a leading growth platform in real estate. The Director will lead a team responsible for developing and executing a comprehensive content strategy, including SEO-driven content, AI search discoverability, and multi-format editorial production.

The ideal candidate will have experience in building content engines that directly drove pipeline at scale. They will be responsible for defining the company's editorial voice, shaping the content formats that drive growth, and using AI to accelerate production and scale output. The Director will also be measured on organic traffic, MQLs, pipeline contribution, and audience growth, making this a highly commercial and accountable role.

What You Will Do

  • Own the content strategy that drives organic search traffic, MQLs, and pipeline contribution
  • Partner with the SEO team to align content production with keyword strategy, topic clusters, and technical SEO priorities
  • Lead the company's content approach to AI search surfaces, building workflows that increase Luxury Presence's citation and mention rates
  • Use data to evaluate content performance and make strategic calls on where to invest editorial resources
  • Build and run a structured content operation that ships on schedule across all formats
  • Establish production calendars, editorial workflows, quality standards, and review cycles that maintain a high bar at increasing volume
  • Expand the newsletter's reach, engagement, and pipeline contribution as a core distribution channel
  • Oversee webinar and event content production that showcases Luxury Presence's leadership and generates demand
  • Direct the production of thought leadership content, including CEO-bylined pieces for top-tier publications
  • Own audience development strategy across social media platforms, with clear growth targets for followers, subscribers, and engagement rates

What We Are Looking For

  • 5+ years of experience in content marketing, with a focus on SEO-driven content and AI search discoverability
  • Proven track record of building content engines that directly drove pipeline at scale
  • Experience in leading cross-functional teams, including writers, editors, and designers
  • Strong understanding of content strategy, editorial workflows, and production calendars
  • Familiarity with AI-powered content tools and platforms
  • Excellent communication and project management skills
  • Ability to work in a fast-paced environment and prioritize multiple projects simultaneously

Nice to Have

  • Experience in the real estate industry or a related field
  • Knowledge of video content production and social media platforms
  • Familiarity with marketing automation tools and platforms
  • Certification in content marketing or a related field

Benefits and Perks

  • Competitive salary and benefits package
  • Opportunity to work with a leading growth platform in real estate
  • Collaborative and dynamic work environment
  • Professional development and growth opportunities
  • Flexible working hours and remote work options
  • Access to the latest content marketing tools and technologies
  • Recognition and reward for outstanding performance

How to Stand Out

  • Tip: Showcase your expertise in SEO-driven content strategy and AI search discoverability by providing specific examples of successful campaigns you've led in the past.
  • Be prepared to discuss your experience in building content engines that directly drove pipeline at scale, and how you plan to apply this expertise to the Director of Content Marketing & Media role.
  • Familiarize yourself with Luxury Presence's current content offerings and be prepared to provide feedback and suggestions for improvement.
  • Highlight your ability to work in a fast-paced environment and prioritize multiple projects simultaneously, as this is a key requirement for the role.
  • Research the company's culture and values, and be prepared to discuss how your own values and approach to content marketing align with those of Luxury Presence.
  • Prepare to discuss your experience in leading cross-functional teams, including writers, editors, and designers, and how you plan to build and manage a high-performing team in this role.

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