Director of Conversion Rate Optimization

About the Role

As the first dedicated owner of the conversion testing program, the Director of Conversion Rate Optimization will be responsible for building and scaling a rigorous experimentation function. This will involve developing a multi-quarter testing roadmap for the acquisition funnel, from ad click to first completed service. The role requires a deep understanding of digital marketing principles, as well as hands-on experience with conversion rate optimization tools.

The Director of Conversion Rate Optimization will be working closely with the Growth team, which owns the full customer acquisition funnel. The team acquires over 150,000 new customers per year across paid, organic, and partner channels, making this a high-impact role with significant opportunities for growth.

What You Will Do

• Own the landing pages in Webflow, including paid landing pages, organic city/near-me pages, and the CMS structure that makes them scalable without engineering
• Design and run A/B tests in VWO to optimize conversion rates and improve the visit-to-customer rate
• Leverage AI, Tableau, and Hotjar to identify areas for improvement and inform testing roadmaps
• Develop and execute a multi-quarter testing roadmap for the acquisition funnel
• Build and maintain a learning repository to track test results and inform future experiments
• Collaborate with the Growth team to align testing efforts with overall business objectives
• Report directly to the CMO and provide regular updates on conversion performance and testing progress
• Stay up-to-date with the latest trends and developments in conversion rate optimization and digital marketing

What We Are Looking For

• 5+ years of experience in conversion rate optimization, digital marketing, or a related field
• Proven track record of success in designing and executing A/B tests and optimizing conversion rates
• Hands-on experience with Webflow, VWO, and other conversion rate optimization tools
• Strong understanding of digital marketing principles, including user experience, landing page design, and funnel optimization
• Experience working with AI, Tableau, and Hotjar, or similar tools
• Strong analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Bachelor's degree in Marketing, Computer Science, or a related field

Nice to Have

• Experience working in a fast-paced, startup environment
• Knowledge of programming languages such as HTML, CSS, and JavaScript
• Experience with other conversion rate optimization tools, such as Optimizely or Unbounce
• Certification in Google Analytics or other digital marketing platforms
• Experience working with agile development methodologies

Benefits and Perks

• Competitive salary and benefits package
• Opportunity to work with a leading on-demand marketplace and make a direct impact on revenue
• Collaborative and dynamic work environment with a team of experienced professionals
• Flexible remote work arrangements and a stipend for home office setup
• Access to the latest tools and technologies, including Webflow, VWO, and AI-driven analytics
• Ongoing training and professional development opportunities to help you stay up-to-date with the latest trends and developments in digital marketing
• Recognition and rewards for outstanding performance and contributions to the company's growth and success

• Make sure to highlight your experience with Webflow, VWO, and other conversion rate optimization tools in your application and during interviews.
• Be prepared to provide specific examples of successful A/B tests you've designed and executed, and how they improved conversion rates.
• Show a deep understanding of digital marketing principles, including user experience, landing page design, and funnel optimization.
• Emphasize your ability to work independently and manage multiple projects simultaneously, as this role requires a high level of autonomy.
• Be prepared to discuss your experience working with AI, Tableau, and Hotjar, or similar tools, and how you've leveraged them to inform testing roadmaps and optimize conversion rates.
• Don't be afraid to ask about the company culture and values, and how they impact the way the team works and collaborates.
• Be sure to research the company and the role thoroughly, and come prepared with thoughtful questions to ask during the interview process.