Director of Demand Generation

Demand Factor·Remote(United States)
Marketing
Programmatic

WFA Digital Insight

The demand for skilled professionals in demand generation has seen a significant surge, with 27% of companies planning to increase their investment in this area by the end of 2026. As a Director of Demand Generation at Demand Factor, you'll be at the forefront of this trend, leveraging your expertise in programmatic marketing and data analysis to drive business growth. With a strong background in B2B demand marketing and a proven track record in planning and executing diverse campaigns, you'll be well-positioned to succeed in this role. Demand Factor's commitment to equal employment opportunities and its customer-centric approach make it an attractive choice for those looking to make a meaningful impact in the industry.

Job Description

About the Role

The Director of Demand Generation at Demand Factor is a pivotal role that requires a unique blend of creative and analytical skills. As a strategic partner to the sales and agency teams, you will provide advisory services to clients, designing and optimizing programs that align with their go-to-market strategy. Your day-to-day activities will involve collaborating with cross-functional teams to devise high-performing demand-generation and performance marketing solutions.

In this role, you will have the opportunity to work with leading global B2B brands, developing and implementing demand marketing and growth strategies that drive real results. Your expertise in programmatic marketing and data analysis will be essential in establishing and monitoring key metrics to gauge program performance, offering real-time optimization for ongoing campaigns.

The ideal candidate will have a balanced approach to creativity and analytics, grounded in a data-driven mindset. You will be working closely with executive-level stakeholders, navigating technical discussions, and maintaining meticulous attention to detail.

What You Will Do

  • Develop and implement demand marketing and growth strategies for leading global B2B brands
  • Collaborate with sales and agency teams to provide strategic support and advisory services to clients
  • Design, develop, and optimize programs that align with clients' go-to-market strategy
  • Establish and monitor key metrics to gauge program performance, offering real-time optimization for ongoing campaigns
  • Support clients in reaching their demand generation and performance marketing objectives
  • Accelerate pipeline growth and help clients achieve their revenue targets by utilizing DemandFactor's products and solutions
  • Work seamlessly with executive-level stakeholders, navigating technical discussions and maintaining meticulous attention to detail
  • Conduct engaging and impactful presentations directly with clients
  • Stay up-to-date with industry trends and emerging technologies in demand generation and performance marketing

What We Are Looking For

  • 5+ years of hands-on experience in digital performance marketing
  • Strong educational background supporting professional expertise in marketing or a related field
  • Exceptional proficiency in writing and editing, with the ability to craft and narrate a company's story in a creative manner
  • Impeccable communication skills to articulate demand marketing technologies and strategies
  • Profound understanding of B2B demand, data, and martech stack
  • Proven project management skills for handling time-sensitive projects
  • Demonstrated success in conducting engaging and impactful presentations directly with clients
  • Agency experience or demonstrated collaboration with agencies is a plus
  • Strong analytical and problem-solving skills, with the ability to think creatively and outside the box

Nice to Have

  • Experience with programmatic advertising platforms and technologies
  • Familiarity with data management platforms (DMPs) and customer data platforms (CDPs)
  • Knowledge of marketing automation platforms and CRM systems
  • Certification in digital marketing or a related field
  • Experience working in a fast-paced, dynamic environment with multiple stakeholders

Benefits and Perks

  • Competitive salary and benefits package
  • 401(k) matching program
  • Health, dental, and vision insurance
  • Paid time off and parental leave
  • Remote work arrangement with the option to work from home
  • Opportunity to work with leading global B2B brands and make a meaningful impact in the industry
  • Collaborative and dynamic work environment with a team of experienced professionals
  • Professional development opportunities and access to industry events and conferences

How to Stand Out

  • To stand out as a candidate, be sure to highlight your experience with programmatic advertising platforms and technologies, as well as your understanding of B2B demand and data analysis.
  • When preparing for the interview, focus on demonstrating your ability to think creatively and outside the box, as well as your analytical and problem-solving skills.
  • Be prepared to provide specific examples of your experience in demand generation and performance marketing, including successful campaigns and strategies you've developed and implemented.
  • As you're applying for a remote role, be sure to emphasize your ability to work independently and manage your time effectively in a remote work environment.
  • When negotiating salary, be sure to research the market rate for the role and be prepared to make a strong case for your worth based on your experience and skills.
  • Pay attention to the company culture and values during the interview process, and be sure to ask questions about the team you'll be working with and the expectations for the role.

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