Director of Engineering, Ads Measurement
WFA Digital Insight
The demand for experts in ad measurement and optimization is booming, with a 25% increase in job postings over the past year. As a Director of Engineering, Ads Measurement at Reddit, you'll be at the forefront of this trend, leading a team of engineers to build scalable measurement systems. With Reddit's massive user base and commitment to innovation, this role offers a unique opportunity to make a significant impact. Before applying, candidates should know that they'll need to combine technical expertise with leadership skills and a deep understanding of the ads ecosystem.
Job Description
About the Role
The Director of Engineering, Ads Measurement will lead Reddit's Ads Measurement Engineering team, responsible for building the systems that power advertiser outcomes and ads optimization across the platform. This critical role requires a unique blend of technical expertise, leadership skills, and strategic thinking. As a key member of the engineering leadership team, you'll drive the technical strategy and execution for scalable measurement systems that improve advertiser performance and enable effective optimization across the ads stack.The Ads Measurement Engineering team owns critical infrastructure and products spanning conversion signal ingestion, attribution, lift measurement, reporting, and the reliable delivery of measurement data to downstream ML and ads systems. As the leader of this team, you'll be responsible for defining and executing the technical roadmap for key measurement capabilities, driving engineering execution across scalability, reliability, latency, and data quality requirements.
What You Will Do
- Lead and grow a high-performing organization of engineering managers and engineers focused on Ads Measurement infrastructure and products
- Define and execute the technical roadmap for key measurement capabilities including conversion ingestion, attribution, signal quality, lift measurement, and downstream ML signal delivery
- Drive engineering execution across scalability, reliability, latency, and data quality requirements for critical measurement systems
- Partner closely with Product, Data Science, ML Engineering, Product Marketing, and Business Development to align technical investments with advertiser and business priorities
- Improve the quality, usability, and trustworthiness of measurement signals used across reporting, optimization, and ads delivery systems
- Establish strong engineering practices around system design, operational excellence, experimentation, and long-term platform maintainability
- Identify architectural gaps, technical risks, and scaling bottlenecks, and drive solutions across organizational boundaries
- Hire, mentor, and develop engineering leaders and senior engineers while fostering a culture of technical rigor, accountability, and execution velocity
- Stay current with industry trends in ads measurement, attribution, and signal resilience in a rapidly evolving ecosystem
What We Are Looking For
- 10+ years of software engineering experience, including experience leading engineering teams and organizations in the ads or measurement domain
- Experience leading engineering managers and senior engineers in building large-scale distributed systems and data-intensive platforms
- Strong technical understanding of ads measurement systems and technologies such as conversion APIs, pixel infrastructure, attribution systems, signal quality, and lift measurement
- Proven track record of driving technical strategy and execution for scalable measurement systems
- Excellent leadership and communication skills, with the ability to inspire and motivate high-performing teams
- Strong collaboration and partnership skills, with experience working closely with cross-functional teams
- Experience with data analysis and interpretation, with the ability to drive business decisions with data
Nice to Have
- Experience with machine learning and data science technologies
- Familiarity with cloud-based infrastructure and distributed systems
- Experience with agile development methodologies and DevOps practices
- Strong understanding of the ads ecosystem, including advertiser and publisher needs
Benefits and Perks
- Competitive salary and equity package
- Comprehensive health, dental, and vision insurance
- Flexible PTO and vacation policy
- Remote work stipend and equipment allowance
- Opportunities for professional growth and development
- Access to cutting-edge technologies and tools
- Collaborative and dynamic work environment
- Recognition and rewards for outstanding performance
- Employee resource groups and diversity initiatives
- Wellness programs and mental health support
- Flexible work arrangements and family-friendly policies
How to Stand Out
- Tip: Make sure to highlight your experience with ads measurement systems and technologies, such as conversion APIs and attribution systems, in your resume and cover letter.
- Tip: Be prepared to discuss your approach to technical strategy and execution, including your experience with scalable measurement systems and data-intensive platforms.
- Tip: Show your passion for innovation and your ability to drive business decisions with data, and be ready to provide examples of your experience with data analysis and interpretation.
- Tip: Research Reddit's company culture and values, and be prepared to discuss how your skills and experience align with their mission and goals.
- Tip: Prepare to talk about your leadership style and experience, including your approach to motivating and inspiring high-performing teams.
- Tip: Don't hesitate to ask questions during the interview process, such as what the biggest challenges are for the Ads Measurement Engineering team, or what opportunities there are for growth and development within the company.
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