Director of Growth Marketing (Paid Acquisition) – AI-Native Growth Builder | Remote Friendly
Marketing
WFA Digital Insight
The demand for skilled growth marketers with expertise in paid acquisition has surged, with the market expected to grow by over 25% in the next two years. As remote work continues to shape the job market, companies like Docplanner are looking for talent who can drive business growth through innovative digital strategies. With the rise of AI-native technologies, having the right skills in data analysis, campaign optimization, and team leadership is crucial. Candidates should be prepared to showcase their ability to adapt to evolving market trends and leverage technology to drive results.
Job Description
About the Role
The Director of Growth Marketing (Paid Acquisition) is a pivotal role at Docplanner, focusing on leveraging AI-native technologies to build and execute growth strategies that drive business expansion. This role entails leading the paid acquisition team, managing multi-channel digital campaigns, and collaborating with cross-functional teams to align growth initiatives with company goals. The ideal candidate will have a deep understanding of paid media, data analysis, and team management, with the ability to drive results in a fast-paced, dynamic environment.The Director of Growth Marketing will work closely with the senior leadership team, providing strategic insights and recommendations to inform business decisions. This role requires a unique blend of technical expertise, creative vision, and leadership acumen, making it an exciting opportunity for experienced professionals looking to make a significant impact in the digital marketing landscape.
What You Will Do
- Develop and execute comprehensive paid acquisition strategies across multiple channels, including Google Ads, Meta, and emerging platforms
- Lead and manage a team of growth marketers, providing guidance, training, and performance feedback to ensure team success
- Collaborate with cross-functional teams, including product, sales, and customer success, to align growth initiatives with company objectives
- Analyze campaign performance data, identifying areas for optimization and implementing data-driven improvements
- Stay up-to-date with the latest trends and technologies in paid acquisition, applying this knowledge to drive innovation and growth
- Manage budget allocation and forecasting for paid acquisition channels, ensuring efficient use of resources
- Foster a culture of experimentation and learning within the team, encouraging creative thinking and calculated risk-taking
- Represent the growth marketing function in senior leadership meetings, providing strategic insights and recommendations
- Develop and maintain relationships with key partners and vendors in the paid acquisition ecosystem
- Stay aligned with company-wide goals and objectives, ensuring growth marketing initiatives contribute to overall business success
- Identify and mitigate potential risks associated with paid acquisition campaigns, ensuring compliance with regulatory requirements
What We Are Looking For
- 8+ years of experience in digital marketing, with a focus on paid acquisition and growth marketing
- Proven track record of success in leading paid acquisition teams and driving business growth through digital channels
- Deep understanding of paid media platforms, including Google Ads, Meta, and emerging technologies
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets and drive insights
- Experience in managing and leading high-performing teams, with a focus on talent development and performance management
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Bachelor's degree in Marketing, Business, or a related field
- Experience with AI-native technologies and data analysis tools
- Certification in Google Ads, Meta, or other relevant platforms
Nice to Have
- Experience in the healthcare or technology industries
- Knowledge of SQL and data visualization tools
- Certification in data science or a related field
- Experience with agile project management methodologies
- Proficiency in multiple languages
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading company in the digital health space
- Collaborative and dynamic work environment
- Professional development opportunities, including training and certification programs
- Flexible working hours and remote work options
- Access to the latest technologies and tools in paid acquisition
- Comprehensive health insurance and wellness programs
- Generous paid time off and vacation policy
- Annual performance bonuses and stock options
How to Stand Out
- Develop a portfolio that showcases your experience in paid acquisition and growth marketing, including case studies and campaign results.
- Highlight your ability to analyze complex data sets and drive insights, demonstrating your proficiency in tools like Google Analytics and Data Studio.
- Be prepared to discuss your approach to team management and leadership, including strategies for talent development and performance management.
- Show a deep understanding of the latest trends and technologies in paid acquisition, including AI-native platforms and emerging channels.
- Demonstrate your ability to communicate complex technical concepts to non-technical stakeholders, including senior leadership and cross-functional teams.
- Prepare to discuss your experience with budget allocation and forecasting, including strategies for efficient resource management.
- Research the company culture and values, demonstrating your alignment with Docplanner's mission and vision.
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