Director of Marketing & Growth, Domains

About the Role

As a key member of the marketing team, the Director of Marketing & Growth will be responsible for evolving the Domains product brand to further align with Squarespace's core values of design excellence, clarity, and transparency. This will involve expanding brand visibility across priority markets, strengthening and optimizing the partnership marketing program, and collaborating closely with cross-functional teams to enhance campaign effectiveness.

What You Will Do

• Continue scaling and refining the global marketing strategy for the Squarespace Domains business, focusing on sustainable growth, stronger channel performance, and deeper international traction
• Evolve the Domains product brand to further align with Squarespace's core values of design excellence, clarity, and transparency
• Strengthen and optimize the partnership marketing program with key organizations in the Domains ecosystem, identifying new co-marketing opportunities and maturing existing partnerships for long-term impact
• Work cross-functionally with Squarespace's marketing teams, including media, lifecycle, and content, to enhance campaign effectiveness and continue optimizing the shared-services operating model
• Collaborate closely with Product Management to amplify product launches, improve messaging precision, and showcase value to both new and existing users
• Leverage data analytics to refine KPIs, expand testing programs, and drive ongoing optimization across acquisition and retention initiatives
• Manage and allocate marketing spend with increasing efficiency, tracking performance against revenue, CAC, LTV, ROI, and broader product-led growth goals
• Partner with Analytics, UX Research, and CRM to iterate on and optimize a cross-product introduction framework that increases adoption of additional Squarespace products and supports customer engagement, retention, and lifetime value

What We Are Looking For

• 12+ years of marketing experience focused on growth, brand, and partnerships
• Experience working for a B2C tech or SaaS company
• Previous experience building and overseeing marketing budgets, allocating resources to high-impact channels and campaigns
• The ability to evaluate and build a roster of growth-focused partnerships to engage with on promotional and co-marketing programs that align with Squarespace brand values
• Deep understanding of organic and paid user funnels, with experience owning programs that directly drive acquisition
• Familiarity with performance marketing metrics (CPM, CPI, CPA, CPC & LTV) and adept at using data for campaign optimization
• A proven track record of being able to work cross-functionally and represent marketing with senior partners across Product, Finance, Business Development, and Analytics
• Comfort in creating insights materials and marketing briefs to engage with a world-class Creative organization and provide feedback on creative materials that will be used in campaign and brand work
• Experience in attracting, retaining, and developing outstanding marketing talent

Nice to Have

• Experience with Excel and data analysis
• Knowledge of web design and development principles
• Familiarity with Squarespace products and services
• Experience working in a remote or distributed team environment

Benefits and Perks

• A choice between medical plans with an option for 100% covered premiums
• Fertility and adoption benefits
• Access to a world-class Creative organization and the opportunity to work with a talented team of marketers, designers, and developers
• The opportunity to work on a product that's essential for every small business, entrepreneur, or individual with a creative idea
• A dynamic and supportive work environment that encourages collaboration, creativity, and innovation
• Flexible working hours and the option to work remotely from a US-approved state or hybrid from the NYC Headquarters
• Professional development opportunities and access to training and resources to help you grow in your career

• Tip: Make sure to highlight your experience with performance marketing metrics and data analysis in your application, as these skills are highly valued in this role.
• Tip: Research Squarespace's core values and be prepared to explain how your marketing experience aligns with these values.
• Tip: Be prepared to provide examples of your experience working cross-functionally with senior partners across Product, Finance, Business Development, and Analytics.
• Tip: Showcase your ability to work independently and as part of a distributed team, and highlight your experience with remote collaboration tools.
• Tip: Be prepared to discuss your experience with marketing budgets and how you have allocated resources to high-impact channels and campaigns in the past.
• Tip: Research the current market trends and industry developments in the domain business and be prepared to discuss how you would leverage this knowledge to drive growth and innovation in the role.