Director of Marketing (US)

About the Role

The role involves close collaboration with the commercial team, serving as a core thought partner to develop and implement market-shaping strategies that drive patient access and equip the field with the necessary tools and programs. This is a highly impactful, builder's role that requires a leader who is equally comfortable developing strategic frameworks and rolling up their sleeves to execute.

Phagenesis is committed to transforming lives by eliminating the burden of neurogenic dysphagia, and the Director of Marketing will play a critical role in achieving this vision. The company operates with courage and trust, fostering a culture that values innovation, accountability, and a challenger mindset.

What You Will Do

• Own and continuously evolve the Phagenyx value proposition, ensuring it resonates across clinical, operational, and economic buyer audiences.
• Develop and maintain a coherent messaging architecture for all key customer segments, including neurologists, speech-language pathologists, stroke coordinators, neurocritical care intensivists, hospital administrators, and payers.
• Ensure consistency and clarity of internal and external communications across all commercial touchpoints.
• Translate complex clinical data into compelling, accessible commercial narratives.
• Lead brand positioning strategy and ensure all materials reflect the Phagenesis brand identity.
• Design and execute multi-channel demand generation programs targeting acute care hospitals, comprehensive stroke centers, and neurology/critical care services.
• Develop and manage digital and field-integrated campaigns leveraging clinical evidence, guideline adoption, and health economic data to drive awareness and inbound interest.
• Build segmentation models and target account frameworks that enable the field to prioritize and penetrate high-value accounts efficiently.
• Establish metrics and dashboards to track lead volume, source quality, and conversion rates; optimize programs based on performance data.

What We Are Looking For

• Seasoned marketing professional with experience in the healthcare industry, preferably in a related field such as medical devices or pharmaceuticals.
• Proven track record of developing and executing successful commercial marketing strategies that drive business growth.
• Strong understanding of the US healthcare landscape, including regulatory environments and market access dynamics.
• Expertise in marketing automation platforms, specifically HubSpot, and CRM systems, specifically Salesforce.
• Advanced Excel skills, with the ability to analyze complex data sets and develop insights that inform marketing strategies.
• Excellent communication and project management skills, with the ability to collaborate effectively with cross-functional teams.
• Strong analytical and problem-solving skills, with the ability to think strategically and creatively.
• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.

Nice to Have

• Experience with digital marketing channels, including social media, email marketing, and content marketing.
• Knowledge of healthcare economic principles and the ability to develop economic value calculators and ROI models.
• Familiarity with the principles of customer-centric marketing and the development of objection-handling tools.
• Experience working in a fast-paced, evolving environment, with a strong sense of adaptability and resilience.

Benefits and Perks

• Competitive salary and bonus structure.
• Comprehensive health insurance package, including medical, dental, and vision coverage.
• 401(k) plan with company match.
• Generous PTO policy, including vacation days, sick leave, and holidays.
• Remote work stipend to support home office setup and ongoing expenses.
• Opportunities for professional development and growth within the company.
• Access to the latest marketing automation tools and technologies.
• Collaborative, dynamic work environment with a team of experienced professionals.

• Develop a strong understanding of the healthcare industry, including the clinical, regulatory, and market access aspects, to stand out as a candidate.
• Showcase your expertise in marketing automation platforms, such as HubSpot, and CRM systems, such as Salesforce, by providing specific examples of successful campaigns or projects you've led.
• Be prepared to provide examples of how you've leveraged clinical evidence to drive commercial narratives and develop compelling marketing strategies.
• Highlight your analytical and problem-solving skills by walking the interviewer through your process for analyzing complex data sets and developing insights that inform marketing strategies.
• Demonstrate your ability to think strategically and creatively, and be prepared to discuss how you've applied these skills in previous roles to drive business growth.
• Ask about the company's approach to remote work and what support systems are in place for remote employees to ensure you're set up for success in this role.