Director of Media Innovation (Performance Marketing)
WFA Digital Insight
The demand for performance marketing specialists has grown exponentially, with a 25% increase in job postings over the past year. As a Director of Media Innovation, you'll be at the forefront of this trend, driving growth and innovation for CapsLock's clients. With a strong focus on Google Ads and Meta Ads, this role requires a unique blend of technical expertise and creative vision. Before applying, candidates should be aware that the ability to balance data-driven decision making with innovative problem solving will be key to success.
Job Description
About the Role
The Director of Media Innovation will lead CapsLock's newly established Growth & Innovation Hub, driving the company's next phase of expansion. This role entails building, managing, and scaling the hub, ensuring efficiency and clarity across all teams. As a key member of the senior leadership team, you will work closely with the CEO and other department heads to align media innovation strategies with the company's broader business objectives.The successful candidate will have a deep understanding of the performance marketing landscape, with a proven track record of driving innovation and optimizing paid traffic channels. You will be responsible for recruiting and developing high-performing leads and media buyers to support new business growth, as well as managing a dedicated team responsible for launching new clients and testing new niches.
CapsLock is a dynamic and fast-paced environment, and the Director of Media Innovation will need to be adaptable and able to thrive in a constantly evolving digital landscape. With a strong focus on people, client orientation, quality, continuous improvement, integrity, and strong relationships, CapsLock is committed to fostering a positive and inclusive work environment.
What You Will Do
- Build, manage, and scale the Growth & Innovation Hub, ensuring efficiency and clarity across all teams
- Recruit and develop high-performing leads and media buyers to support new business growth
- Manage a dedicated team responsible for launching new clients and testing new niches
- Oversee the strategic planning, execution, and optimization of campaigns for clients entering new markets
- Manage and guide the R&D team in discovering and testing new ad platforms and marketing methods
- Work closely with the senior leadership to align media innovation strategies with the company's broader business objectives
- Own the Performance Creative Strategy across all testing and scaling initiatives
- Develop and implement data-driven decision making frameworks to optimize campaign performance
- Collaborate with cross-functional teams to identify and capitalize on new business opportunities
- Stay up-to-date with the latest industry trends and developments, applying this knowledge to drive innovation and growth
What We Are Looking For
- 10+ years of performance marketing experience, with at least 4 years in a leadership role focused on media buying or media innovation
- Proven success in driving innovation and optimizing paid traffic channels
- Deep experience with Meta Ads Manager, Google Ads, and platform analytics tools
- Expert-level understanding of the ad tech landscape and major performance marketing channels
- Proven experience building performance creative strategy frameworks
- Strong understanding of data-driven decision making and campaign optimization
- Bachelor's degree in Marketing, Business, or a related field
- Strong organizational skills, with experience managing resources and overseeing complex projects
- Excellent communication and leadership skills, with the ability to develop and mentor high-performing teams
Nice to Have
- Experience with other ad platforms, such as LinkedIn Ads or Twitter Ads
- Knowledge of programming languages, such as Python or JavaScript
- Experience with data visualization tools, such as Tableau or Power BI
- Certification in Google Ads or Meta Ads
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a dynamic and fast-paced company
- Collaborative and inclusive work environment
- Professional development opportunities, including training and conference attendance
- Flexible working hours and remote work options
- Access to the latest tools and technologies
- Recognition and reward for outstanding performance
How to Stand Out
- Make sure you have a strong understanding of the ad tech landscape and major performance marketing channels, including Google Ads and Meta Ads.
- Highlight your experience with data-driven decision making and campaign optimization, and be prepared to provide specific examples.
- Showcase your ability to develop and implement creative strategy frameworks, and demonstrate your understanding of performance creative strategy.
- Be prepared to discuss your experience with team management and leadership, and highlight your ability to develop and mentor high-performing teams.
- Don't be afraid to ask questions during the interview process, and be prepared to discuss your salary expectations and requirements.
- Make sure you research the company and the role thoroughly, and be prepared to discuss your understanding of the company's goals and objectives.
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