Director of Paid Media (Remote Canada)

DirectiveDirective·Remote(Remote - United States)
Marketing
Google AdsProgrammaticExcel

WFA Digital Insight

The demand for seasoned paid media professionals has surged in recent years, with a 25% increase in remote opportunities. Directive's Director of Paid Media role stands out for its emphasis on leadership, client relationships, and strategic expertise. To succeed, candidates will need to demonstrate a strong background in paid media, team management, and a keen understanding of the latest industry trends.

Job Description

About the Role

The Director of Paid Media will lead a team of Associate Directors, overseeing the health of paid media accounts and serving as a trusted client advisor.

Responsibilities

  • Lead and develop a team of Associate Directors, setting direction and priorities.
  • Translate executive direction into actionable weekly priorities.
  • Foster a culture of accountability and excellence within the team.
  • Stay close to every account to catch potential issues before they arise.
  • Ensure client engagements reflect Directive's methodology, including LTV:CAC modeling and DiscoverabilityOS strategy.

Requirements

  • Proven experience in paid media, with expertise in Google Ads and Programmatic.
  • Strong leadership and team management skills.
  • Excellent client relationship and communication skills.
  • Proficiency in Excel and other relevant tools.

How to Stand Out

  • Develop a strong portfolio showcasing your paid media expertise and team management experience.
  • Be prepared to discuss your approach to client relationships and conflict resolution.
  • Familiarize yourself with Directive's DiscoverabilityOS methodology and its applications in paid media.
  • Highlight your ability to analyze data, identify trends, and make strategic decisions.
  • Prepare to discuss your experience with Google Ads and Programmatic, including campaign optimization and budget management.

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