Director of Product (B2B)
WFA Digital Insight
The demand for skilled product leaders in the healthcare sector has grown significantly, with a 25% increase in job openings over the past year. As the healthcare industry continues to evolve, companies like Propelus are at the forefront of innovation, simplifying workforce compliance management. With the rise of remote work, roles like this Director of Product position offer a unique opportunity for professionals to make a meaningful impact. Candidates should be prepared to showcase their expertise in GTM, product analytics, and team management. Before applying, it's essential to understand the current market landscape and the company's commitment to delivering seamless compliance solutions.
Job Description
About the Role
The Director of Product role at Propelus is a high-impact leadership position that requires deep expertise in healthcare product leadership. As a trusted leader in the industry, Propelus has focused on bringing more good into the lives of people and organizations serving healthcare. The company's innovative technology and strategic partnerships empower millions of professionals, their employers, and regulators to work together, creating a connected and efficient healthcare ecosystem.The Director of Product will lead the strategy and growth of the B2B product portfolio, managing a team of Product Managers and driving revenue growth and market expansion. This role requires a unique blend of technical, business, and leadership skills, with a strong understanding of the healthcare industry and its complex regulatory landscape.
The ideal candidate will have a proven track record of defining product visions and translating them into roadmaps that drive measurable revenue outcomes. They will be a self-starter who can take full ownership of a portfolio from Day 1, requiring limited oversight to execute complex, growth-oriented plans.
What You Will Do
- Own the roadmap for the multi-product B2B healthcare suite
- Identify market expansion opportunities, manage pricing strategies, and drive product-led growth (PLG) initiatives
- Directly manage and coach a team of Product Managers
- Collaborate with Sales, Marketing, and Customer Success to execute cohesive Go-To-Market (GTM) strategies
- Translate the complex and shifting regulatory landscape into product opportunities
- Ensure the portfolio remains the gold standard for compliance while maintaining a fast pace of innovation
- Act as the strategic lead for critical roadmap questions, such as integration strategy and redefining User Experience (UX) to drive business value
- Establish clear KPIs and reporting cadences to communicate ROI and business cases to the C-suite
- Be the primary advocate for the B2B portfolio's performance and future investment needs
What We Are Looking For
- 7-10+ years of product management and/or leadership experience, specifically within Healthcare SaaS, Workforce Management, Credentialing, or HR Compliance
- At least 3 years of experience managing and developing a team of Product Managers
- A track record of defining product visions and translating them into roadmaps that drive measurable revenue outcomes
- Exceptional written and verbal communication and storytelling skills
- Deep understanding of product analytics, A/B testing, and conversion optimization to guide decision-making
- Experience with Agile/Scrum, a solid understanding of AI/ML applications, and proficiency in tools like Jira, Productboard, and Confluence
- Strong understanding of GTM, Excel, and revenue growth strategies
Nice to Have
- Experience with market-leading technology and essential data to simplify complex operations
- Knowledge of the current healthcare regulatory landscape and its impact on the industry
- Familiarity with market expansion opportunities and pricing strategies
Benefits and Perks
- Awarded one of BuiltIn's 2025 Best Places to Work
- Competitive compensation package
- Comprehensive health insurance
- generous PTO policy
- Remote work stipend
- Opportunities for professional growth and development
How to Stand Out
- Research the company's current product portfolio and be prepared to discuss how you can contribute to its growth and development.
- Showcase your understanding of the healthcare industry and its complex regulatory landscape.
- Develop a portfolio that demonstrates your experience in product management and leadership, highlighting your achievements and impact.
- Practice your storytelling skills, as the ability to communicate complex ideas clearly and concisely is essential for this role.
- Be prepared to discuss your experience with GTM, Excel, and revenue growth strategies, and how you can apply these skills to drive business value.
- Research the company culture and values, and be ready to discuss how you can contribute to and thrive in this environment.
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