Director of Product Marketing
WFA Digital Insight
The demand for skilled product marketing leaders in cybersecurity is on the rise, with the industry expected to grow significantly in the next few years. As remote work becomes the norm, companies like OX Security are looking for talented professionals to drive their product marketing efforts. With over 5 years of experience in B2B SaaS and a strong background in cybersecurity, the ideal candidate will have a unique opportunity to shape the future of AI-driven cybersecurity. Before applying, candidates should understand the rapidly evolving landscape of cybersecurity and the importance of AI in this field.
Job Description
## About the Role The Director of Product Marketing at OX Security will play a crucial role in defining how the company is positioned in the market and enabling the global go-to-market organization to win. This highly strategic, cross-functional leadership role requires a deep understanding of the cybersecurity industry, AI-driven technologies, and the ability to drive successful product launches. The ideal candidate will have a strong background in product marketing, excellent written and verbal communication skills, and experience working with cross-functional teams. As a key member of the marketing team, the Director of Product Marketing will own product positioning, messaging, and value proposition across the platform and solutions. This involves developing differentiated messaging that resonates with security leaders, developers, DevOps teams, and executive buyers. The role also requires building and delivering world-class sales enablement materials, including presentations, battlecards, solution briefs, customer stories, whitepapers, and launch assets. OX Security is committed to building a diverse and inclusive team, and the Director of Product Marketing will be expected to embody these values. The company offers a comprehensive benefits package, including unlimited paid time off, comprehensive health coverage, and gifts on birthdays and anniversaries. ## What You Will Do - Own OX's product positioning, messaging, and value proposition across the platform and solutions - Develop differentiated messaging that resonates with security leaders, developers, DevOps teams, and executive buyers - Lead competitive intelligence by analyzing competitors' products, positioning, pricing, and go-to-market strategies - Become the voice of the customer by deeply understanding customer needs, buying journeys, and market trends - Drive successful product launches by partnering with Product Management, Sales, Customer Success, and Marketing - Build and deliver world-class sales enablement materials, including presentations, battlecards, solution briefs, customer stories, whitepapers, and launch assets - Partner with Product leadership on pricing, packaging, and go-to-market strategy to accelerate revenue growth - Represent OX externally through thought leadership, webinars, analyst briefings, speaking engagements, and strategic customer interactions - Help build and scale the Product Marketing function as the company continues its rapid growth - Collaborate with cross-functional teams, including Product, Sales, Customer Success, and Marketing - Stay up-to-date with industry trends and emerging technologies in AI-driven cybersecurity ## What We Are Looking For - 5–7+ years of Product Marketing experience within B2B SaaS, with significant experience in cybersecurity - Experience marketing cybersecurity products, preferably within Application Security, Cloud Security, DevSecOps, or adjacent domains - Proven experience developing product positioning, messaging, and go-to-market strategies for technical products - Strong competitive intelligence and market research capabilities - Exceptional written and verbal communication skills with the ability to simplify complex technical concepts - A natural storyteller who knows how to connect product capabilities with customer value - Experience working cross-functionally with Product, Engineering, Sales, Customer Success, and Marketing - Highly autonomous, hands-on, and comfortable operating in a fast-paced, high-growth startup environment - Strong understanding of AI-driven technologies and their applications in cybersecurity - Experience with industry analysts or a background in journalism, research, or analyst relations ## Nice to Have - Experience in AI Security, Application Security, DevSecOps, or CNAPP - Experience working with industry analysts or a background in journalism, research, or analyst relations - Experience building or scaling a Product Marketing function ## Benefits and Perks - Comprehensive Health Coverage: Medical, Dental, and Vision plans to keep you and your family healthy - Unlimited Paid Time Off (PTO): We offer unlimited vacation because we trust you to take time when you need it and to manage your time effectively - Gifts on your birthday & anniversary & Holidays - Opportunity to work with a fast-growing, innovative company in the cybersecurity industry - Collaborative, dynamic work environment with a team of experienced professionals - Professional development opportunities to enhance your skills and knowledge in product marketing and cybersecurity - Flexible, remote work arrangements to support work-life balance
How to Stand Out
- Develop a deep understanding of the cybersecurity industry, including the latest trends and technologies in AI-driven security - Showcase your experience in product marketing, particularly in developing product positioning, messaging, and go-to-market strategies for technical products - Highlight your ability to work cross-functionally with teams, including Product, Sales, Customer Success, and Marketing - Prepare to discuss your experience with competitive intelligence, market research, and industry analysis - Be ready to provide examples of successful product launches and sales enablement materials you have developed in the past - Research OX Security and its products to demonstrate your knowledge and interest in the company and its mission - Emphasize your strong written and verbal communication skills, and your ability to simplify complex technical concepts
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