Director of Sales Enablement and Development
WFA Digital Insight
As the demand for skilled sales professionals continues to grow, with a 25% increase in sales enablement roles over the past year, NerdWallet is at the forefront of this trend. With the shift to remote work, companies are looking for leaders who can build and scale high-performing sales teams. NerdWallet's Director of Sales Enablement role is a unique opportunity for a results-driven professional to make a significant impact. Candidates should be prepared to leverage their expertise in sales enablement, training, and leadership to drive measurable results. With the financial technology industry projected to reach
Job Description
About the Role
The Director of Sales Enablement and Development at NerdWallet is a pivotal role that requires a unique blend of sales acumen, leadership skills, and data-driven decision making. As a key member of the sales organization, this individual will be responsible for building and scaling a high-performing sales team, driving measurable performance outcomes, and continuously evaluating and improving sales effectiveness. The successful candidate will have a deep understanding of sales execution and a proven track record of improving sales performance.Day-to-day, the Director of Sales Enablement will partner closely with sales leadership and recruiting to ensure the sales team is equipped with the skills and knowledge necessary to succeed. This will involve designing and implementing a comprehensive sales enablement strategy, defining and reinforcing performance standards, and continuously assessing and improving sales effectiveness. The ideal candidate will be highly accountable, data-driven, and passionate about elevating sales performance through practical, results-oriented enablement.
The sales team at NerdWallet is a dynamic and fast-paced environment, with a strong focus on driving revenue growth and expanding the company's market share. As such, the Director of Sales Enablement will need to be comfortable working in a rapidly changing environment, with a bias for action and a proactive approach to problem-solving.
What You Will Do
- Develop and implement a sales enablement strategy focused on measurable performance outcomes
- Design and deliver training programs to enhance sales skills and knowledge
- Collaborate with recruiting to refine hiring profiles and selection processes
- Identify candidates with strong sales execution capabilities and use performance data to continuously improve hiring criteria
- Develop onboarding programs that accelerate time-to-productivity and create structured ramp plans with clear milestones and expectations
- Facilitate call reviews, deal analysis, and skill-building sessions to coach and develop sales talent
- Provide direct, actionable feedback to improve performance and support underperforming reps with targeted development plans
- Leverage data to drive results, monitoring key metrics such as conversion rates, pipeline progression, and activity levels
- Identify performance gaps and implement solutions, building playbooks based on proven best practices
- Scale best practices, identifying behaviors and strategies used by top performers and translating insights into repeatable frameworks and tools
- Equip sales managers with coaching frameworks and tools, strengthening accountability and performance management practices
What We Are Looking For
- Experience in sales enablement, training, or sales leadership, ideally in high-volume environments
- Proven track record of improving sales performance and driving measurable results
- Strong analytical skills with the ability to diagnose and solve performance challenges
- Experience coaching frontline sales representatives
- Deep understanding of sales execution
- Results-oriented mindset with a focus on impact and outcomes
- Strong communicator who delivers clear, constructive feedback
- Comfortable in fast-paced, high-accountability environments
- Bias for action—tests, iterates, and adapts quickly
- Ownership mentality with a proactive approach to problem-solving
- Experience with tools such as Gong and generative AI platforms
Nice to Have
- Certification in sales enablement or a related field
- Experience working in the financial technology industry
- Familiarity with sales analytics and performance metrics
- Experience with sales enablement platforms and tools
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a rapidly growing company in the financial technology industry
- Collaborative and dynamic work environment
- Professional development opportunities, including training and certification programs
- Flexible remote work arrangements
- Access to the latest sales enablement tools and technologies
- Recognition and reward for outstanding performance
- Comprehensive health insurance and wellness programs
- Generous paid time off and holiday policy
How to Stand Out
- Develop a strong understanding of sales enablement principles and practices, including the use of data-driven strategies to drive performance.
- Create a portfolio that showcases your experience in sales enablement, including any relevant certifications or training programs.
- Be prepared to provide specific examples of how you have improved sales performance in previous roles, including any metrics or data that demonstrate your impact.
- Research the company and the sales team, including their current challenges and goals, to demonstrate your understanding of the role and your ability to make a meaningful contribution.
- Practice your communication and coaching skills, as these will be critical in this role.
- Be prepared to discuss your experience with sales analytics and performance metrics, including any tools or platforms you have used in previous roles.
- Consider obtaining certification in sales enablement or a related field to demonstrate your expertise and commitment to the profession.
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