Director, Paid Social

## About the Role The Director, Paid Social, will play a pivotal role in leading Tinuiti's paid social strategy, focusing on driving business growth through innovative and data-driven campaigns. Day-to-day, this involves collaborating with cross-functional teams to align paid social efforts with broader marketing objectives, ensuring that all campaigns are optimized for maximum ROI. The role is critical in navigating the ever-changing paid social landscape, staying abreast of the latest trends, technologies, and best practices to maintain a competitive edge.

The Director will be responsible for overseeing the development and execution of comprehensive paid social strategies across various platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn. This includes conducting thorough market research, analyzing competitive landscapes, and identifying opportunities for growth. Given the remote nature of the role, the ability to work independently, manage virtual teams effectively, and communicate clearly with both internal stakeholders and external partners is essential.

The paid social team at Tinuiti is dynamic and fast-paced, requiring a leader who can not only keep up with the speed of change in digital marketing but also drive innovation and excellence. Reporting to senior leadership, the Director will be responsible for setting departmental goals, managing budgets, and ensuring that all paid social activities are aligned with the company's overall vision and objectives.

## What You Will Do - Develop and execute paid social media strategies that meet client objectives and drive business results.

• Conduct market research and analyze competitor activity to identify trends and opportunities for growth.
• Manage and optimize paid social campaigns across multiple platforms to achieve maximum ROI.
• Collaborate with internal teams, including creative, media, and analytics, to ensure integrated campaign approaches.
• Oversee budget planning and management for paid social campaigns.
• Analyze campaign performance data to inform future strategies and optimize current campaigns.
• Stay up-to-date with the latest social media trends, platform updates, and best practices.
• Lead and manage a team of paid social specialists, providing guidance, training, and support to ensure their success.
• Present campaign results and strategic recommendations to senior leadership and clients.
• Identify and mitigate risks associated with paid social media campaigns.
• Develop and maintain relationships with key stakeholders, including clients, vendors, and internal teams.

## What We Are Looking For - 5+ years of experience in paid social media marketing, with a focus on strategy development and team leadership.

• Proven track record of driving business growth through paid social campaigns.
• Strong understanding of paid social platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Experience with social media management tools and platforms.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data sets.
• Strong leadership and management skills, with experience in leading high-performing teams.
• Excellent communication and presentation skills, with the ability to articulate complex ideas simply.
• Experience working in a fast-paced, dynamic environment with multiple priorities and deadlines.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.

## Nice to Have - Experience with SEO and organic social media marketing.

• Knowledge of marketing automation platforms and CRM systems.
• Certification in Google Analytics or other relevant platforms.
• Experience working with influencer marketing campaigns.
• Familiarity with content creation and creative development processes.

## Benefits and Perks - Competitive salary and benefits package.

• Opportunity to work with a leading digital marketing agency.
• Professional development opportunities, including training and certification programs.
• Flexible working hours and remote work options.
• Access to the latest marketing tools and technologies.
• Collaborative and dynamic work environment.
• Recognition and reward for outstanding performance.
• Comprehensive health insurance and wellness programs.
• Generous PTO policy and paid holidays.
• Retirement savings plan with company match.
• Employee discounts and perks.

- Develop a strong portfolio: Showcase your experience and success in managing paid social campaigns, highlighting your ability to drive ROI and grow brand presence.

• Stay updated on industry trends: Follow the latest developments in paid social, including platform updates and new technologies, to demonstrate your expertise and readiness for the role.
• Prepare to talk about data: Be ready to discuss your experience with data analysis and how you use insights to optimize campaigns and inform future strategies.
• Highlight your leadership skills: As a director, you will be managing a team, so be prepared to talk about your leadership style, how you motivate and support your team members, and your experience in managing remote teams.
• Be ready to discuss your approach to innovation: Share how you stay ahead of the curve in paid social, and your strategies for innovating and improving campaign performance.
• Showcase your understanding of the brand: Demonstrate your knowledge of Tinuiti, its mission, and how your skills and experience align with the company's goals and values.
• Ask informed questions: Prepare questions that show your interest in the role, the company, and the future of paid social at Tinuiti, such as asking about the biggest challenges facing the team or how the company approaches innovation in paid social.