Director, Partner Marketing

## About the Role As Director, Partner Marketing at Affirm, you will be responsible for defining and executing the company's partner marketing strategy across its merchant network. This includes leading a team of partner marketers to develop and scale co-marketing campaigns that drive business growth. You will work closely with cross-functional teams, including Client Success, Sales, Product, and Analytics, to ensure alignment and maximize the impact of partner marketing efforts. The role involves operating as a senior leader, serving as an external face of Affirm's co-marketing capabilities with top-tier merchant partners.

The partner marketing function at Affirm is critical for driving revenue growth through scalable marketing programs. This includes performance marketing in the Affirm Marketplace, with a focus on ad revenue, return on ad spend (ROAS), and gross merchandise volume (GMV) targets. As the Director, Partner Marketing, you will be accountable for setting the direction for how Affirm leverages merchant investment to fuel business growth through its growing ad partnerships, including affiliate and other channels.

The ideal candidate for this role is a strategic marketing leader with experience in partner marketing, performance marketing, or a related field. You should have a proven track record of building and scaling co-marketing or media network programs, ideally within fintech, retail, or a performance-driven marketplace. Strong fluency in performance marketing models, including affiliate tracking, attribution, and measurement methodologies, is essential.

## What You Will Do - Define and own the Partner Marketing strategy for Affirm Marketing Solutions, including the roadmap for onsite Marketplace programs, offsite campaigns, and emerging media channels.

• Lead a team of Partner Marketers, setting priorities, developing talent, coaching on account management, and building a high-performing function.
• Drive revenue growth through scalable marketing programs, including performance marketing in the Affirm Marketplace, with accountability for ad revenue, ROAS, and GMV targets.
• Own senior-level merchant relationships, serving as a strategic partner and executive sponsor for marquee co-marketing programs across key verticals.
• Establish the operating model for Partner Marketing, including planning cadences, measurement frameworks, campaign governance, and cross-functional accountability structures.
• Translate marketplace and media performance data into strategic insights that inform merchant investment, product prioritization, and future program design.
• Partner with Product and Analytics to evolve attribution, incrementality measurement, and reporting capabilities that differentiate Affirm's marketing program.
• Manage a significant co-marketing budget, ensuring disciplined allocation, compliance, and ROI.
• Drive vertical market strategies with depth and differentiation, focusing on areas such as retail, travel, or dining.
• Collaborate with the Brand team to ensure consistent messaging and branding across all partner marketing initiatives.

## What We Are Looking For - 7-10+ years of experience in Partner Marketing, Performance Marketing, Affiliate, and/or Media, with at least 3-5 years in a people leadership role.

• Proven track record of building and scaling co-marketing or media network programs, ideally within fintech, retail, or a performance-driven marketplace.
• Deep fluency in performance marketing models, including affiliate tracking, attribution, and measurement methodologies.
• Experience building business cases and influencing C-suite and VP-level stakeholders internally and externally.
• Strong analytical orientation, with the ability to synthesize performance data, set benchmarks, and drive continuous improvement across a portfolio of programs.
• Track record of leading high-performing teams and developing talent in a fast-paced environment.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with merchant partners and internal stakeholders.
• Strong understanding of the fintech and payments industry, including trends, challenges, and opportunities.

## Nice to Have - Experience with marketing automation platforms and CRM systems.

• Knowledge of HTML, CSS, and JavaScript, with the ability to work with design and development teams.
• Certification in Google Analytics or other analytics platforms.
• Experience with project management tools, such as Asana, Trello, or Jira.
• Knowledge of SEO principles and how to optimize content for search engines.

## Benefits and Perks - Competitive salary and bonus structure.

• Comprehensive health, dental, and vision insurance.
• 401(k) matching program.
• Flexible PTO policy, with a minimum of 15 days per year.
• Remote work stipend, including reimbursement for home office equipment and internet expenses.
• Access to professional development opportunities, including training and conference sponsorships.
• Recognition and rewards for outstanding performance, including bonuses and stock options.

- Develop a strong understanding of performance marketing models, including affiliate tracking, attribution, and measurement methodologies.

• Build a portfolio of successful co-marketing campaigns, highlighting your ability to drive revenue growth and improve ROAS.
• Stay up-to-date with industry trends and best practices, attending conferences and webinars to network with other professionals and learn about new technologies and strategies.
• Prepare to discuss your experience with data analysis and interpretation, including your ability to synthesize performance data and inform strategic decisions.
• Highlight your leadership and management skills, including your experience building and developing high-performing teams.
• Research Affirm's products and services, including its approach to consumer-friendly credit solutions and its commitment to transparency and honesty.
• Practice your communication and interpersonal skills, preparing to discuss your experience building strong relationships with merchant partners and internal stakeholders.