Director, Performance Marketing

Ramp·Remote(New York, New York, United States)

Marketing

WFA Digital Insight

The demand for performance marketing specialists is skyrocketing, with a 25% increase in job postings over the past year. As remote work continues to reshape the digital landscape, companies like Ramp are looking for seasoned professionals to drive their marketing efforts. With a strong foundation in digital skills, the right candidate will be able to navigate the complex world of paid media, leveraging data to inform strategic decisions. Before applying, candidates should be aware of the evolving nature of performance marketing and the need to stay up-to-date on the latest trends and technologies.

Job Description

About the Role

The Director of Performance Marketing at Ramp will play a crucial role in driving the company's marketing efforts, leveraging expertise in digital skills and remote work to optimize campaign performance and maximize ROI. This role is ideal for a seasoned marketing professional with a strong foundation in performance marketing, data analysis, and team leadership. The Director will work closely with cross-functional teams to develop and execute marketing strategies, providing guidance and oversight to ensure alignment with company goals. As a key member of the marketing team, the Director will be responsible for staying up-to-date on the latest industry trends, technologies, and best practices, applying this knowledge to inform strategic decisions and drive business growth. With a strong focus on data-driven decision making, the Director will work closely with the analytics team to develop and track key performance indicators, using insights to optimize campaign performance and improve overall marketing efficiency.

What You Will Do

Develop and execute comprehensive marketing strategies to drive business growth and maximize ROI
Lead and manage a team of marketing professionals, providing guidance, oversight, and support to ensure success
Collaborate with cross-functional teams to align marketing efforts with company goals and objectives
Conduct market research and analyze industry trends to inform strategic decisions
Develop and manage marketing budgets, ensuring efficient use of resources and maximizing ROI
Stay up-to-date on the latest industry trends, technologies, and best practices, applying this knowledge to drive business growth
Work closely with the analytics team to develop and track key performance indicators, using insights to optimize campaign performance
Provide regular reporting and analysis to stakeholders, highlighting key successes and areas for improvement
Identify and mitigate risks, developing contingency plans to ensure business continuity

What We Are Looking For

8+ years of experience in performance marketing, with a strong focus on digital skills and remote work
Proven track record of success in driving business growth and maximizing ROI
Strong foundation in data analysis, with experience using tools like Google Analytics and Excel
Excellent leadership and management skills, with experience leading high-performing teams
Strong communication and collaboration skills, with ability to work effectively with cross-functional teams
Bachelor's degree in Marketing or related field, with MBA or advanced degree preferred
Experience with marketing automation tools, such as Marketo or Pardot
Strong understanding of paid media, including social media, search engine marketing, and display advertising

Nice to Have

Experience with agile marketing methodologies and lean principles
Certification in Google Analytics or other marketing automation tools
Experience with data visualization tools, such as Tableau or Power BI

Benefits and Perks

Competitive salary and bonus structure
Comprehensive health and dental benefits
Generous paid time off and holiday schedule
Remote work stipend and support for home office setup
Professional development opportunities, including training and conference attendance
Access to cutting-edge marketing tools and technologies
Collaborative and dynamic work environment with a team of experienced marketing professionals

How to Stand Out

Develop a strong portfolio showcasing your experience in performance marketing, including successful campaigns and case studies
Highlight your expertise in digital skills, including data analysis, marketing automation, and paid media
Be prepared to discuss your approach to team leadership and management, including strategies for motivating and supporting team members
Show a willingness to learn and adapt, staying up-to-date on the latest industry trends and technologies
Prepare examples of your experience with data-driven decision making, including how you've used data to inform strategic decisions
Research the company culture and values, demonstrating your understanding of Ramp's mission and vision
Be prepared to negotiate salary and benefits, highlighting your worth and value as a candidate

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