Director, Performance Marketing

About the Role

As a key member of the Growth leadership team, the Director of Performance Marketing will work closely with cross-functional teams, including Analytics, Product, and Finance, to measure performance, optimize spend, and ensure strong alignment with company growth goals. This role offers a unique opportunity for a seasoned marketer to make a significant impact on the company's growth and customer acquisition strategy.

Ramp is committed to building a culture of innovation, experimentation, and continuous learning. The company believes in empowering its employees to take ownership of their work and make data-driven decisions that drive real results. As such, the Director of Performance Marketing will be expected to foster a culture of accountability, creativity, and data-driven decision making within their team.

What You Will Do

• Lead Ramp's multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and emerging channels.
• Manage and mentor a team of channel experts, fostering a culture of accountability, creativity, and data-driven decision making.
• Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels.
• Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals.
• Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates.
• Identify, test, and scale emerging performance channels and technologies to future-proof Ramp's growth.
• Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment.
• Develop and execute strategies to improve customer engagement and retention.
• Collaborate with cross-functional teams to launch new products and features.
• Stay up-to-date with industry trends and best practices, applying this knowledge to continuously improve Ramp's performance marketing strategy.

What We Are Looking For

• 8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech.
• Proven success scaling large performance budgets (
  0M+ annually) across multiple channels.
• Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement.
• Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches.
• Exceptional leadership and people management skills with a track record of building and developing teams.
• Strong business acumen and judgment to balance efficiency with bold growth bets.
• Experience with data analysis and interpretation, with the ability to inform marketing strategies with data-driven insights.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Bachelor's degree in Marketing, Business, or a related field.

Nice to Have

• Experience in fintech, payments, or SaaS with long sales cycles.
• Exposure to influencer/UGC, connected TV, or other frontier channels.
• MBA or advanced degree in quantitative or business discipline.
• Experience with marketing automation platforms and CRM systems.
• Certification in Google Analytics or other marketing analytics tools.

Benefits and Perks

• 100% medical, dental, and vision insurance coverage for you and your dependents.
• One Medical annual membership.
• 401k (including employer match on contributions made while employed by Ramp).
• Flexible PTO.
• Fertility HRA (up to
  0,000 per year).
• Parental Leave.
• Unlimited AI token usage.
• Pet insurance.
• Centralized home-office equipment ordering for all employees.
• Health and Wellness stipend.
• In-office perks: lunch, snacks, drinks, and more.
• Budget for intra-office travel.
• Relocation support to NYC or SF (as needed).

• Tip: Make sure to highlight your experience with performance marketing channels, including paid search and social, and provide specific examples of successful campaigns you've managed in the past.
• Develop a strong understanding of attribution modeling and incrementality testing, and be prepared to discuss how you've used these concepts to inform marketing strategies.
• Be prepared to showcase your leadership skills, including experience managing teams and developing talent.
• Emphasize your ability to balance analytical rigor with creative thinking, and provide examples of innovative marketing strategies you've developed and executed.
• Consider highlighting any experience you have with marketing automation platforms, CRM systems, or other relevant technologies.
• Be prepared to discuss your approach to data-driven decision making, and provide examples of how you've used data to inform marketing strategies and optimize campaign performance.