Director, Personal Lines, Auto Product Design
WFA Digital Insight
As the demand for personalized insurance experiences grows, companies like Liberty Mutual are seeking leaders who can bridge the gap between technology and customer needs. With the auto insurance market expected to see significant changes in the coming years, professionals with a strong background in product design and development are in high demand. Liberty Mutual's commitment to innovation and customer satisfaction makes this role an exciting opportunity for those looking to make a real impact in the industry. Candidates should be prepared to showcase their analytical and technical skills, as well as their ability to collaborate and drive results in a fast-paced environment.
Job Description
About the Role
The Director of Personal Lines Auto Product Design plays a critical role in shaping the future of auto insurance at Liberty Mutual. This leader will be responsible for optimizing the end-to-end auto product experience, focusing on new business growth and retention. The role involves collaborating with cross-functional teams to design and implement capabilities that deliver a seamless, personalized, and effective customer experience across the policy lifecycle.The ideal candidate will have a strong analytical background, with experience using data and market insights to inform product decisions. They will also have a proven track record of leadership, with the ability to develop and manage a team of analysts and product specialists.
The Personal Lines Auto Product team is organized around four core areas: Delivery & Development, Underwriting Effectiveness, State Management, and Mobility Solutions. This team works collaboratively to live Liberty Mutual's purpose: helping people embrace today and confidently pursue tomorrow.
What You Will Do
- Collaborate with cross-functional partners to evaluate, test, and implement quote flow enhancements that move the company toward achieving each channel strategy
- Optimize consumption of prefill data to ensure optimal experience in the quote flow, improving throughput and reducing expenses
- Operationalize risk classification into the quoting experience by designing interview questions and flow tailored to each channel
- Own the logic governing midterm or renewal transactions to reduce premium leakage and improve retention
- Lead and develop a team of analysts and product specialists, ensuring strong analytical rigor, competitive intelligence, and product insight
- Partner closely with Data Science, Risk Analytics, Underwriting, Technology, Distribution, Claims, and Service teams to design and implement capabilities
- Translate customer behavior, market dynamics, and performance analytics into actionable recommendations that strengthen customer engagement and drive lifetime value
- Oversee the auto experience optimization portfolio, guiding a team focused on optimizing the end-to-end auto product experience
- Develop and implement strategies to improve customer satisfaction and retention
What We Are Looking For
- 5+ years of experience in personal lines insurance, preferably in auto product management, product development, or strategy
- Knowledge of auto insurance product pricing and coverages
- Strong analytical background with experience using data and market insights to inform product decisions
- Experience collaborating with technology teams to develop business requirements for new capabilities or products
- Demonstrated leadership experience managing or mentoring analysts
- Strong communication, stakeholder management, and problem-solving skills
- Bachelor's degree required; advanced degree preferred
Nice to Have
- Experience with SAS/Snowflake or similar data analysis tools
- Familiarity with agile development methodologies
- Certification in a related field, such as insurance or product management
Benefits and Perks
- Competitive salary and benefits package
- Opportunity to work with a leading insurance company
- Collaborative and dynamic work environment
- Professional development opportunities
- Flexible and remote work arrangements
- Access to cutting-edge technology and tools
- Recognition and reward for outstanding performance
How to Stand Out
- Be prepared to discuss your experience with data analysis and market insights, and how you've used these to inform product decisions.
- Highlight your leadership skills and experience managing or mentoring teams.
- Familiarize yourself with Liberty Mutual's products and services, and be ready to discuss how you can contribute to the company's mission.
- Showcase your ability to collaborate with cross-functional teams and develop strong relationships with stakeholders.
- Emphasize your analytical and technical skills, and your ability to communicate complex ideas effectively.
- Consider creating a portfolio that demonstrates your experience with product design and development, and your ability to drive results in a fast-paced environment.
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