Director, Product Marketing

Klaviyo·Remote(Boston, MA)

Marketing

GTMKlaviyo

WFA Digital Insight

As demand for skilled product marketers continues to rise, with a 25% growth in job postings in 2025, professionals with expertise in GTM and marketing automation are in high demand. Klaviyo, a leader in the space, is looking for a Director of Product Marketing to drive category leadership and growth. With the market expected to reach

5 billion by 2027, this role offers a unique opportunity to shape the future of marketing automation and AI-driven marketing solutions. Candidates should be prepared to showcase their expertise in product marketing, GTM, and leadership, as well as their ability to drive innovation and growth in a fast-paced environment.

Job Description

About the Role

The Director of Product Marketing at Klaviyo is a key leadership role responsible for driving the core positioning, messaging, and go-to-market strategy for the company's Klaviyo Marketing solution line. This role will lead a team of product marketers and work closely with cross-functional teams, including product management, sales, and marketing, to establish Klaviyo as a category leader in the marketing automation space.

As a Director of Product Marketing, you will be responsible for crafting and executing a comprehensive go-to-market strategy that drives awareness, adoption, and revenue growth for Klaviyo's marketing automation solutions. This will involve developing and refining the company's positioning and messaging, building and maintaining relationships with key stakeholders, and driving the development of sales and marketing assets.

The successful candidate will have a deep understanding of the marketing automation space, including the competitive landscape, market trends, and customer needs. They will also have a proven track record of driving growth and innovation in a fast-paced environment, as well as experience leading and managing high-performing teams.

What You Will Do

Lead a team of product marketers responsible for developing and executing go-to-market strategies for Klaviyo's marketing automation solutions
Develop and refine the company's positioning and messaging for Klaviyo Marketing, including the development of sales and marketing assets
Partner with product management to inform product roadmap decisions and ensure alignment with market needs and trends
Collaborate with sales teams to develop and deliver sales enablement tools and training
Drive the development of thought leadership content, including whitepapers, webinars, and case studies
Analyze market trends and competitor activity, and develop strategies to stay ahead of the competition
Develop and manage budgets, including budget planning and forecasting
Hire, train, and manage a team of product marketers to support the growth and development of the company
Collaborate with cross-functional teams, including marketing, sales, and product, to drive alignment and ensure successful execution of go-to-market strategies

What We Are Looking For

12+ years of experience in B2B SaaS product marketing roles, with a focus on marketing automation and/or related technologies
3+ years of experience directly managing and coaching individual contributors, with a proven track record of building and developing high-performing teams
Strong understanding of the marketing automation space, including the competitive landscape, market trends, and customer needs
Proven experience developing and executing successful go-to-market strategies that drive awareness, adoption, and revenue growth
Strong leadership and management skills, with the ability to inspire and motivate a team of product marketers
Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
Strong analytical and problem-solving skills, with the ability to analyze market trends and competitor activity and develop strategies to stay ahead of the competition
Experience with marketing automation platforms, including Klaviyo, and/or related technologies

Nice to Have

Experience with AI and machine learning technologies, and their application in marketing automation
Knowledge of the B2C marketing space, and the unique challenges and opportunities faced by B2C marketers
Experience with agile development methodologies, and the ability to work effectively in a fast-paced, dynamic environment
Strong understanding of sales and marketing operations, and the ability to drive alignment and ensure successful execution of go-to-market strategies

Benefits and Perks

Competitive salary and equity package
Comprehensive benefits package, including health, dental, and vision insurance
401(k) matching program
Flexible paid time off policy
Remote work stipend and equipment allowance
Professional development and training opportunities
Access to a network of experienced professionals and thought leaders in the marketing automation space

How to Stand Out

Develop a strong understanding of the marketing automation space, including the competitive landscape, market trends, and customer needs
Build a portfolio of successful go-to-market strategies and campaigns that demonstrate your ability to drive awareness, adoption, and revenue growth
Highlight your experience with AI and machine learning technologies, and their application in marketing automation
Be prepared to discuss your experience with sales and marketing operations, and your ability to drive alignment and ensure successful execution of go-to-market strategies
Research the company and the role, and be prepared to discuss your understanding of the company's products and services, as well as your ideas for driving growth and innovation in the marketing automation space
Practice your leadership and management skills, and be prepared to discuss your experience building and developing high-performing teams

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