Director, Product Marketing & Program Management

About the Role

The day-to-day responsibilities of this role will involve developing and maintaining core messaging frameworks, differentiated positioning, and competitive narratives for priority products and offers. A deep understanding of market needs, industry priorities, and the ability to translate these into clear market-facing narratives will be crucial. This role also involves close partnership with Industries and Whole Offer Management to ensure market problems, buyer needs, and use cases are integral to product roadmap and offer narratives.

What You Will Do

• Develop and maintain core messaging frameworks, differentiated positioning, and competitive narratives for priority products and offers.
• Partner with Industries and Whole Offer Management to ensure market problems, buyer needs, and use cases inform product roadmap and offer narratives.
• Lead the planning and orchestration of major go-to-market programs, including launches, portfolio initiatives, and campaign dependencies.
• Own Campaign Program Management, ensuring integrated planning across Product Marketing, Partner Marketing, Regional Marketing, ABX/Campaign Execution, Enablement, and Operations.
• Build and manage the source of truth for launch timelines, dependencies, decision points, readiness criteria, and stakeholder accountability.
• Establish standard launch and program frameworks, workback plans, governance routines, and post-launch retrospectives.
• Ensure major programs move from strategy to execution with clear owners, timing, and measurable outcomes.
• Develop and quality-control core GTM assets, including portfolio decks, launch narratives, solution messaging, buyer-facing stories, FAQ frameworks, and value-based content.
• Ensure consistency across portfolio-level messaging, product-level messaging, and campaign-level execution.
• Partner with Field Enablement and Revenue teams to translate product narratives into usable field materials, seller plays, and launch-ready assets.
• Maintain messaging discipline across products, offers, industries, and growth motions.

What We Are Looking For

• Proven experience in product marketing leadership, with a focus on GTM strategies and program management.
• Strong understanding of market needs, industry priorities, and competitor landscapes.
• Ability to develop and maintain core messaging frameworks and competitive narratives.
• Experience in leading cross-functional teams and managing complex go-to-market programs.
• Strong analytical and problem-solving skills, with the ability to drive data-informed decisions.
• Excellent communication and collaboration skills, with the ability to work effectively with various stakeholders.
• Proficiency in tools such as Excel, with the ability to manage and analyze large datasets.
• Strong leadership skills, with the ability to develop and manage a high-performing team.

Nice to Have

• Experience in the tech industry, with a focus on product marketing and program management.
• Knowledge of marketing analytics and infrastructure, with the ability to improve program visibility and workflow quality.
• Experience in managing launch timelines, dependencies, and stakeholder accountability.
• Familiarity with AI GTM engineering and its applications in product marketing.

Benefits and Perks

• Competitive compensation package, reflecting the candidate's experience and qualifications.
• Opportunity to work with a pioneering company in the tech industry, with a focus on innovation and strategic vision.
• Collaborative and dynamic work environment, with a team of experienced professionals.
• Professional development opportunities, including training and education programs.
• Flexible remote work arrangements, with the ability to work from anywhere.
• Access to the latest tools and technologies, including marketing analytics and infrastructure.
• Comprehensive health and wellness program, including medical, dental, and vision coverage.

• Ensure your resume and cover letter are tailored to the role, highlighting your experience in product marketing leadership and program management.
• Develop a strong understanding of the tech industry and the specific needs of the company, demonstrating your ability to drive commercial impact.
• Prepare examples of your work, including core messaging frameworks and competitive narratives, to showcase your skills during the interview process.
• Be ready to discuss your experience in leading cross-functional teams and managing complex go-to-market programs, highlighting your problem-solving and analytical skills.
• Show enthusiasm for the company's mission and products, demonstrating your ability to collaborate effectively in a distributed team environment.
• Consider creating a portfolio that showcases your GTM strategies and program management skills, including any relevant certifications or training programs.
• During salary negotiations, be prepared to discuss your expected compensation based on industry standards and your qualifications, ensuring a mutually beneficial agreement.