Director, Sales Enablement

DockerDocker·Remote(United States)
Software Development

WFA Digital Insight

As the remote job market continues to evolve, demand for skilled sales enablement leaders has grown significantly. With over 20 million monthly users, Docker is at the forefront of this shift, providing the tools that define how software gets built and delivered. The Director, Sales Enablement role is a crucial part of this effort, requiring a unique blend of sales, marketing, and product expertise. According to recent trends, companies that invest in sales enablement see a 25% increase in sales productivity. To succeed in this role, candidates will need to have a deep understanding of sales enablement best practices, as well as the ability to scale and elevate a world-class enablement function. With the right skills and experience, this role offers a chance to make a real impact on Docker's continued growth and success.

Job Description

About the Role

The Director, Sales Enablement is a strategic and operational leader responsible for owning, scaling, and elevating a world-class enablement function at Docker. This role will equip Docker's global sales organization with the skills, playbooks, and product fluency needed to win in a rapidly expanding and increasingly complex market. The ideal candidate will have experience scaling enablement functions and operating at the intersection of product, marketing, and field sales.

As a key member of the sales leadership team, the Director, Sales Enablement will own the system that moves insight from the field into product and marketing decisions, and converts product strategy into field execution. This role will also act as the conduit between what the field is experiencing in the trenches and what the data shows, using that synthesis to set priorities and drive decisions.

The Director, Sales Enablement will be responsible for maintaining a centralized, versioned content repository with clear ownership, refresh cadences, and expiration standards. This role will also build and own a content and certification framework for the channel ecosystem, ensuring partners have the product fluency, messaging alignment, and sales readiness to represent Docker effectively in the field.

What You Will Do

  • Own the full bidirectional content loop, converting product strategy, PMM output, and competitive intelligence into field-ready playbooks and stage-mapped sales content
  • Report on enablement quality, capturing field feedback and surfacing it systematically back to PMM
  • Maintain centralized, versioned content repositories with clear ownership, refresh cadences, and expiration standards
  • Keep pace with Docker's rapidly evolving product strategy and AI governance motion, ensuring the field has content that reflects where the business is today and is forward-thinking
  • Build and own a content and certification framework for the channel ecosystem
  • Partner closely with PMM to prioritize and sequence content development, ensuring enablement is running a deliberate roadmap aligned to business priorities
  • Act as the conduit between what the field is experiencing in the trenches and what the data shows about performance, patterns, and gaps
  • Synthesize qualitative field feedback with quantitative signals to set enablement priorities
  • Define and own the common language used for pipeline inspection, deal qualification, and forecast methodology across the global sales organization
  • Ensure MEDDPICC and Command of the Message are embedded into how reps think and how managers inspect

What We Are Looking For

  • 5+ years of experience in sales enablement, with a proven track record of scaling and elevating enablement functions
  • Strong understanding of sales enablement best practices and the ability to apply them in a rapidly evolving market
  • Experience operating at the intersection of product, marketing, and field sales
  • Strong data analysis and synthesis skills, with the ability to set priorities and drive decisions based on data
  • Excellent communication and project management skills, with the ability to partner closely with cross-functional teams
  • Experience building and maintaining centralized, versioned content repositories
  • Strong understanding of the sales process and the ability to inspect and coach reps on sales stage definitions and working vocabulary
  • Experience with sales enablement tools and technologies, such as sales content management and learning management systems

Nice to Have

  • Experience working in a remote-first company, with a strong understanding of how to enable and support remote sales teams
  • Familiarity with Docker products and the containerization market
  • Experience with AI governance and machine learning, and how they apply to sales enablement
  • Certification in sales enablement, such as the Sales Enablement Society's Certified Sales Enablement Professional (CSEP) designation

Benefits and Perks

  • Competitive salary and equity package
  • Comprehensive health, dental, and vision insurance
  • Flexible PTO and remote work arrangement
  • Professional development opportunities, including training and certification programs
  • Access to the latest sales enablement tools and technologies
  • Opportunity to work with a talented and dedicated team of sales enablement professionals
  • Chance to make a real impact on Docker's continued growth and success
  • Remote stipend and home office setup support
  • Annual company-wide retreat and regional meetups

How to Stand Out

  • Tip: Develop a strong understanding of sales enablement best practices and how to apply them in a rapidly evolving market.
  • Tip: Highlight your experience operating at the intersection of product, marketing, and field sales, and be prepared to give specific examples.
  • Tip: Make sure your resume and online profiles are up-to-date and showcase your sales enablement skills and experience.
  • Tip: Be prepared to talk about your experience with data analysis and synthesis, and how you use data to set priorities and drive decisions.
  • Tip: Research Docker's products and the containerization market, and be prepared to discuss how you can apply your skills and experience to this role.
  • Tip: Consider obtaining a certification in sales enablement, such as the Sales Enablement Society's Certified Sales Enablement Professional (CSEP) designation, to demonstrate your expertise and commitment to the field.

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