Director, Social Commerce

About the Role

The social commerce landscape is rapidly evolving, with new features, platforms, and trends emerging continuously. The Director must stay closely informed about these developments, translating platform updates into actionable strategies for clients and internal teams alike. This role demands a unique blend of technical expertise, strategic vision, and leadership acumen.

About Advertise Purple

What You Will Do

• Lead the overall vision, direction, and growth strategy for the TikTok Shop department, ensuring alignment with the company's overall goals.
• Develop and refine internal processes to improve team efficiency, client outcomes, and operational consistency.
• Collaborate with leadership to define department goals, pricing models, client expectations, staffing needs, and long-term growth plans.
• Oversee the full TikTok Shop lifecycle, including shop setup, product and listing optimization, affiliate program strategy, creator recruitment, sample management, campaign planning, paid amplification, performance reporting, and client-facing strategic recommendations.
• Manage internal team members, focusing on development, process improvement, and ensuring the department operates efficiently as the client roster grows.
• Stay informed about TikTok Shop platform updates, policy changes, logistics requirements, affiliate tools, paid media opportunities, and marketplace trends.
• Translate platform changes into clear internal guidance, client recommendations, SOPs, and updated workflows.
• Develop customized growth plans for each client, considering their product category, shop maturity, creator pipeline, GMV performance, sampling capacity, and business goals.
• Lead strategic client conversations around creator recruitment, sampling volume, promotions, TikTok One, GMV Max, affiliate commissions, content quality, listing optimization, and retention.

What We Are Looking For

• Proven experience in social commerce, particularly with TikTok Shop, and a deep understanding of its ecosystem.
• Expertise in TikTok Ads and HubSpot, with the ability to leverage these tools for strategic growth.
• Strong leadership and team management skills, with experience in developing and scaling high-performing teams.
• Excellent strategic and analytical skills, with the ability to drive data-informed decisions.
• Experience in developing and executing social commerce strategies that drive revenue and client satisfaction.
• Strong communication and interpersonal skills, with the ability to build strong relationships with clients and internal stakeholders.
• Ability to stay up-to-date with the latest trends, features, and best practices in social commerce and TikTok Shop.

Nice to Have

• Experience with other social media platforms and their commerce capabilities.
• Knowledge of affiliate marketing strategies and their application in social commerce.
• Certification in TikTok Ads or HubSpot, demonstrating advanced expertise.
• Experience in managing and optimizing e-commerce operations, including product listing, shipping, and customer service.

Benefits and Perks

• Competitive compensation package, reflecting the importance of this role to the company's growth strategy.
• Opportunities for professional development and career growth within a dynamic and innovative company.
• Flexible remote work arrangements, allowing for a healthy work-life balance.
• Access to cutting-edge tools and technologies, enabling you to stay at the forefront of social commerce.
• Collaborative and supportive team environment, fostering innovation and creativity.
• Recognition and reward for outstanding performance, including bonuses and additional benefits.
• Comprehensive health insurance and wellness programs, prioritizing your well-being.
• Generous PTO policy, ensuring you have the time to relax and recharge.

• Tailor Your Application: Ensure your resume and cover letter highlight your experience with TikTok Shop, TikTok Ads, and HubSpot, and demonstrate how your skills align with the role's requirements.
• Prepare to Talk Strategy: Be ready to discuss your approach to social commerce strategy, including how you stay updated on the latest trends and platform updates.
• Emphasize Leadership: As a director role, leadership and team management skills are crucial. Prepare examples of how you've led teams and driven strategic growth in previous positions.
• Showcase Your Analytical Side: Highlight your analytical skills, especially in relation to data-driven decision making and campaign optimization.
• Demonstrate Client-Facing Skills: As this role involves client strategy and account growth, be prepared to discuss your experience in client-facing roles and how you've driven client satisfaction and revenue growth.
• Research Advertise Purple: Show your interest in the company by researching its current projects, values, and mission. This demonstrates your enthusiasm for the role and the company.
• Practice Your Communication Skills: Given the importance of clear communication in this role, practice articulating complex strategies and technical information in a simple, understandable way.