DSP Strategist
WFA Digital Insight
As demand for paid media specialists continues to grow, professionals with expertise in programmatic advertising are in high demand. With the rise of e-commerce, companies like My Amazon Guy are at the forefront of this trend, leveraging data-driven marketing strategies to drive business outcomes. This role offers a unique opportunity to work at the intersection of brand growth and digital advertising, requiring a strong understanding of DSP platforms and programmatic media. Before applying, candidates should be aware that a solid grasp of Google Analytics, Excel, and programmatic advertising principles is essential, as well as excellent analytical and communication skills.
Job Description
About the Role
The DSP Strategist role at My Amazon Guy is a critical position that combines strong brand management and strategic marketing skills with a solid understanding of digital advertising. As a key member of the team, you will be responsible for developing and executing comprehensive DSP campaign strategies that align with brand objectives and business goals. Your day-to-day responsibilities will include collaborating closely with the DSP Manager to ensure campaigns are optimized for performance while staying on-brand.The ideal candidate will thrive at the intersection of brand growth and data-driven marketing, translating insights into actionable campaign strategies that drive measurable business outcomes. You will act as the bridge between brand vision and programmatic execution, providing insights and recommendations for targeting, creatives, and messaging.
What You Will Do
- Develop and execute comprehensive DSP campaign strategies that align with brand objectives and business goals
- Collaborate closely with the DSP Manager to ensure campaigns are optimized for performance while staying on-brand
- Act as the bridge between brand vision and programmatic execution, providing insights and recommendations for targeting, creatives, and messaging
- Monitor campaign performance, analyze trends, and report actionable insights to stakeholders
- Collaborate with cross-functional teams (marketing, creative, analytics) to ensure consistency and effectiveness of campaigns
- Identify opportunities for campaign growth, testing, and innovation within programmatic channels
- Oversee budget allocation and pacing to maximize ROI across campaigns
- Stay current with programmatic advertising trends, tools, and industry best practices to maintain a competitive advantage
What We Are Looking For
- 3-5 years of experience in brand management, digital marketing, or programmatic advertising strategy
- Strong understanding of DSP platforms, programmatic media, and performance marketing principles
- Excellent analytical skills with the ability to translate data into actionable marketing insights
- Experience collaborating with cross-functional teams to execute integrated marketing campaigns
- Preferred experience in e-commerce or DTC brand marketing
- Familiarity with analytics tools (Google Analytics, Looker, Tableau, or equivalent)
- Previous experience managing paid media campaigns with significant budgets
- Knowledge of emerging advertising technologies and trends in programmatic marketing
- Strategic thinker with a strong sense of brand and consumer behavior
- Strong communication and presentation skills for internal and external stakeholders
Nice to Have
- Experience with other programmatic advertising platforms
- Certification in Google Analytics or other relevant analytics tools
- Experience working with e-commerce or retail clients
Benefits and Perks
- Competitive salary base
- Permanent WFH setup
- Unlimited FREE access to MAG School courses and SOP Library
- Opportunities for professional development and career advancement
- 40 hours a week, 8 hours a day schedule
- EST work schedule (Monday-Friday only)
- Dual-monitor setup required (at least 8GB of RAM)
- At least 25 MBPS internet speed required
How to Stand Out
- Make sure to highlight your experience with DSP platforms and programmatic media in your resume and cover letter.
- Be prepared to provide examples of successful campaign strategies you've developed and executed in the past.
- Familiarize yourself with My Amazon Guy's company culture and values to show your enthusiasm for the role.
- Practice your analytical skills by reviewing sample campaign data and identifying trends and insights.
- Be ready to discuss your experience with cross-functional teams and how you've collaborated with them to achieve campaign goals.
- Show your passion for staying up-to-date with the latest programmatic advertising trends and technologies.
- Prepare questions to ask the interviewer about the company culture, team, and opportunities for growth and development.
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