DTC Video Editor

About the Role

Day-to-day, the DTC Video Editor will work closely with cross-functional teams to ensure that all video assets are optimized for performance, strictly adhering to brand guidelines while maintaining creative consistency across all platforms. This role involves rapid production, rigorous A/B testing, and data-driven optimization of video ads, requiring a strong understanding of marketing metrics and the ability to translate them into creative decisions.

The company operates in a fast-paced, high-output environment, where the ability to manage multiple projects simultaneously, meet deadlines, and maintain organized file structures is crucial. Collaboration with strategists to interpret performance data and inform creative direction is also a key aspect of this role.

What You Will Do

• Create high-impact, conversion-focused video ads for Amazon DSP, Meta, TikTok, YouTube, email campaigns, and website placements.
• Transform raw footage, user-generated content, brand assets, and scripts into engaging, performance-driven ads.
• Collaborate with cross-functional teams to ensure brand consistency and adherence to marketing strategies.
• Conduct rigorous A/B testing and data-driven optimization of video ads to enhance performance.
• Manage multiple projects simultaneously, meeting deadlines and maintaining organized file structures.
• Work closely with strategists to interpret performance data and inform creative direction.
• Develop and implement motion graphics, sound design, and video reformatting to enhance ad engagement.
• Ensure all video assets are optimized for various platforms, including mobile and desktop.
• Participate in brainstorming sessions to conceptualize new ad ideas and campaigns.

What We Are Looking For

• Proven experience as a Video Editor, preferably in a performance marketing or DTC advertising context.
• Strong portfolio showcasing ability to create high-impact, conversion-focused video ads.
• Proficiency in editing tools such as Adobe Premiere Pro, After Effects, CapCut, Final Cut Pro, etc.
• Experience in creating DTC, UGC, or e-commerce-focused video ads.
• Ability to understand and interpret marketing metrics, translating them into creative decisions.
• Skilled in typography, motion graphics, color grading, pacing, and sound design.
• Knowledge of project management tools like Airtable, Asana, or Notion.
• Strong communication, adaptability, and team collaboration skills.
• Thrives in high-pressure, high-output creative environments.
• Dual-monitor setup (at least 8GB of RAM) and at least 25 MBPS internet speed.

Nice to Have

• Experience with Amazon DSP and other e-commerce platforms.
• Knowledge of HTML, CSS, and JavaScript for interactive ad creation.
• Certification in video editing or motion graphics design.
• Experience in managing a team of creatives or leading projects.

Benefits and Perks

• Competitive salary base.
• Permanent work-from-home setup.
• 40 hours a week, 8 hours a day, with a schedule in EST (Monday-Friday only).
• Opportunities for professional development and career advancement.
• Access to the latest video editing and design software.
• Collaborative and dynamic work environment.
• Recognition and reward for outstanding performance and contributions.

• Tip: Ensure your portfolio includes a variety of video ads that showcase your ability to drive conversions and engagement across different platforms.
• To stand out, highlight any experience you have with Amazon DSP and other direct-to-consumer advertising platforms.
• Portfolio Tip: Make sure your portfolio is easily accessible and showcases your best work, with clear explanations of your role in each project.
• When preparing for an interview, be ready to discuss specific examples of how you've used data to inform your creative decisions and improve ad performance.
• Salary Negotiation: Research the market rate for DTC Video Editors and be prepared to negotiate your salary based on your experience and the value you can bring to the company.
• Be cautious of companies that do not provide clear information about their project management tools, expectations, or team dynamics, as this could indicate disorganization or poor communication.