E-commerce Strategy & Operations Lead

AM.PM Europe GmbH·Remote(Berlin)
Ecommerce
Google AdsExcel

WFA Digital Insight

The e-commerce landscape is rapidly evolving, with demand for skilled strategists growing 25% in the last year. As a seasoned e-commerce professional, you know how crucial it is to balance growth, profitability, and operational excellence. With AM.PM Europe GmbH, you'll have the opportunity to shape the company's digital commerce strategy and drive success across multiple marketplaces. With the rise of online retail, companies are looking for experts who can navigate the complexities of Amazon, Google Ads, and other platforms. Before applying, consider your experience in performance marketing, team management, and analytics, as well as your ability to thrive in a fast-paced environment.

Job Description

About the Role

The E-commerce Strategy & Operations Lead role is a critical position that will drive the growth and profitability of AM.PM Europe GmbH's digital commerce business. As the lead, you will be responsible for developing and executing a 12-24 month growth strategy, focusing on market share, margin, and ACOS/ROI. You will work closely with the team to identify scalable growth opportunities, define targets, and ensure structured execution. Your expertise in Google Ads, Excel, and other tools will be essential in driving performance and optimizing operations.

In this role, you will be part of a dynamic team that is passionate about delivering exceptional results. You will report to senior management and work closely with cross-functional teams, including logistics, finance, production, design, and legal. Your ability to lead, mentor, and develop a team of specialists will be crucial in driving success.

What You Will Do

  • Develop and execute a 12-24 month growth strategy focused on market share, margin, and ACOS/ROI
  • Identify scalable and non-obvious growth opportunities across marketplaces and key retail channels
  • Define targets by marketplace, category, and SKU, and ensure structured execution through weekly business reviews
  • Own product economics, including pricing, promotions, discounts, logistics, VAT, and marketplace fees
  • Build and manage assortment strategy, including SKU architecture, segmentation, and price tiers
  • Optimize product mix based on performance, seasonality, and market demand
  • Manage Amazon FBA/FBM operations, as well as 3PL and warehouse partners
  • Define and optimize fulfillment strategy to maximize availability and conversion
  • Own inventory planning, stock allocation, replenishment SLAs, and forecasting accuracy
  • Reduce operational inefficiencies through packaging optimization, logistics improvements, and return rate reduction
  • Oversee full marketplace marketing ecosystem, including Amazon Ads, PPC, automated campaigns, and smart bidding
  • Manage external traffic channels, including Google Ads, Meta, affiliates, and retargeting

What We Are Looking For

  • 5+ years of experience in e-commerce, marketplace, or Amazon ecosystem roles
  • Proven experience in P&L or revenue ownership
  • Experience in performance marketing, including PPC, ROAS optimization, and external traffic
  • Strong analytical mindset with experience in BI, dashboards, and forecasting
  • Hands-on leadership experience, with team management preferred
  • High ownership mindset, entrepreneurial approach, and structured thinking
  • Experience with Google Ads, Excel, and other relevant tools
  • Ability to work in a fast-paced environment and drive results

Nice to Have

  • Experience with Amazon Ads, Meta, and other social media platforms
  • Knowledge of logistics and supply chain management
  • Familiarity with BI tools, such as Tableau or Power BI
  • Certification in Google Ads or other relevant platforms

Benefits and Perks

  • Competitive compensation package with quarterly performance-based bonuses
  • Remote work from anywhere within the EU
  • Fast-moving, ambitious, and performance-driven team environment
  • High-impact ownership and challenging responsibilities from day one
  • Strong collaborative culture built around accountability, initiative, and continuous growth
  • Opportunities for professional growth and development
  • Access to cutting-edge tools and technologies

How to Stand Out

  • Tip: Tailor your resume to highlight your experience in e-commerce, performance marketing, and team management. Make sure to include specific numbers and metrics that demonstrate your impact.
  • To stand out, prepare examples of your growth strategies and how you've driven results in previous roles. Be prepared to discuss your approach to performance marketing and operational excellence.
  • Consider creating a portfolio that showcases your work, including any relevant campaigns or projects you've led. This will help demonstrate your expertise and commitment to the field.
  • During the interview process, be prepared to answer behavioral questions that assess your leadership skills, analytical mindset, and ability to work in a fast-paced environment.
  • When negotiating your salary, be sure to research the market rate for similar roles and be confident in your worth. Don't be afraid to ask about benefits, perks, and opportunities for growth and development.

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