Earned Media Director

namename·Remote(United States)
Marketing
Excel

WFA Digital Insight

The demand for professionals skilled in earned media has seen a significant surge, with a 25% increase in job postings over the last year. As companies like Climate Defiance prioritize social and environmental justice, the role of an Earned Media Director has become crucial. With the current remote work landscape, candidates with expertise in media relations, team leadership, and strategic communication are in high demand. Before applying, it's essential to understand the company's commitment to diversity and inclusion, as well as its expectations for extensive travel and a strong alignment with progressive causes.

Job Description

About the Role

The Earned Media Director position at Climate Defiance is a key role that involves generating earned media coverage in various platforms, including print, radio, television, and online media. This role is critical in amplifying the company's message and promoting its mission to a wider audience. As a collaborative and empathetic leader, the successful candidate will be responsible for developing and implementing effective media strategies that align with the company's goals.

The Earned Media Director will be working closely with a team of professionals who share a deep commitment to social, economic, and environmental justice. The ideal candidate will be a self-starter with excellent communication and organizational skills, able to work independently and as part of a team. With a strong understanding of the current media landscape and a keen eye for opportunities, the Earned Media Director will be responsible for identifying and capitalizing on media opportunities that promote the company's mission.

What You Will Do

  • Develop and implement comprehensive media strategies to generate earned media coverage
  • Build and maintain relationships with key media contacts, including reporters, editors, and producers
  • Write and distribute press releases, media advisories, and other materials to secure media coverage
  • Pitch stories and interviews to media outlets, securing coverage in top-tier media
  • Collaborate with internal teams to stay up-to-date on company news and developments
  • Provide media training and support to internal stakeholders
  • Analyze and report on media coverage, providing insights and recommendations for future media strategies
  • Develop and maintain a comprehensive media list, including key contacts and outlets
  • Stay up-to-date on industry trends and best practices, attending conferences and workshops as needed
  • Manage and coordinate media events, including press conferences and media briefings
  • Cultivate relationships with key influencers and thought leaders in the industry

What We Are Looking For

  • 5+ years of experience in media relations, public relations, or a related field
  • Proven track record of securing media coverage in top-tier media outlets
  • Excellent communication and interpersonal skills, with the ability to build and maintain relationships with media contacts
  • Strong understanding of the current media landscape, including key players and trends
  • Ability to work independently and as part of a team, with a strong sense of initiative and self-motivation
  • Excellent writing and editing skills, with the ability to craft compelling press releases and media materials
  • Strong analytical and problem-solving skills, with the ability to analyze media coverage and provide insights and recommendations
  • Experience with media monitoring and analytics tools, with the ability to track and measure media coverage
  • Strong understanding of social, economic, and environmental justice issues, with a commitment to promoting progressive causes

Nice to Have

  • Experience working with progressive causes or organizations, with a deep understanding of the company's mission and values
  • Familiarity with media relations software and tools, including media databases and press release distribution services
  • Experience with social media, including Twitter, Facebook, and Instagram, with the ability to integrate social media into media strategies
  • Bilingual or multilingual skills, with the ability to communicate with media contacts in multiple languages

Benefits and Perks

  • Competitive salary and benefits package, including health insurance and retirement savings
  • Opportunity to work with a dynamic and mission-driven organization, with a commitment to social, economic, and environmental justice
  • Flexible work arrangements, including remote work options and flexible hours
  • Professional development opportunities, including training and education programs
  • Access to a comprehensive media database and press release distribution service
  • Opportunity to work with a talented and dedicated team of professionals, with a strong sense of camaraderie and teamwork
  • Generous paid time off and holiday schedule, with the ability to recharge and relax
  • Opportunities for advancement and professional growth, with a commitment to promoting from within

How to Stand Out

  • Tip: Develop a strong understanding of the company's mission and values, and be prepared to discuss how your skills and experience align with these.
  • Tip: Research the company's current media coverage and be prepared to discuss your ideas for generating future coverage.
  • Tip: Highlight your experience working with media contacts, including reporters, editors, and producers, and be prepared to provide examples of successful media pitches and placements.
  • Tip: Be prepared to discuss your experience with media relations software and tools, including media databases and press release distribution services.
  • Tip: Showcase your writing and editing skills by bringing samples of your work, including press releases and media materials.
  • Tip: Be prepared to discuss your experience working with progressive causes or organizations, and your understanding of social, economic, and environmental justice issues.
  • Tip: Research the company's culture and values, and be prepared to discuss how you would contribute to a positive and inclusive work environment.

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