Ecommerce Growth & Conversion Manager (DTC, Amazon, TikTok Shop)

About the Role

The Ecommerce Growth and Conversion Manager will be responsible for analyzing performance data to identify areas for improvement and implementing changes to optimize conversion rates. This will involve working closely with marketing, creative, and product teams to ensure alignment and maximize revenue. The role requires a strong understanding of customer behavior and the ability to apply insights across different sales channels.

Tumbler is a company that values innovation, collaboration, and personal growth, and is looking for a candidate who shares these values and is committed to delivering high-quality results. The company is committed to fostering an environment where everyone can grow, contribute, and succeed, and is looking for a team member who is passionate about ecommerce and driven to make a meaningful impact.

What You Will Do

• Own conversion performance across DTC (Shopify), Amazon, and emerging channels like TikTok Shop
• Turn campaigns and product strategies into high-converting buying experiences
• Optimize product pages, listings, and funnel flows end-to-end to maximize revenue
• Identify conversion gaps and implement improvements quickly to stay ahead of the competition
• Work hands-on across copy, page structure, and merchandising to ensure a seamless customer experience
• Partner cross-functionally with marketing, creative, and product teams to align campaigns and maximize revenue
• Apply insights across channels, such as using Amazon learnings to improve DTC performance
• Define and coordinate execution support, including freelancers, agencies, and developers as needed
• Analyze performance data to identify areas for improvement and implement changes to optimize conversion rates
• Stay up-to-date with the latest trends and technologies in ecommerce and apply this knowledge to drive innovation and growth

What We Are Looking For

• 4-7+ years of experience in ecommerce, growth, or conversion-focused roles
• Proven track record of driving measurable revenue impact in a similar role
• Hands-on experience with Shopify, including site content, merchandising, and basic theme changes
• Experience managing or optimizing Amazon listings and a strong understanding of Amazon's policies and best practices
• Familiarity with emerging commerce channels, such as TikTok Shop, and a willingness to adapt to new platforms and technologies
• Strong understanding of how customers buy across different platforms and the ability to apply this knowledge to drive conversions
• Ability to move quickly, prioritize impact, and iterate without overengineering
• Experience working with cross-functional teams and external partners to drive results
• Strong analytical and problem-solving skills, with the ability to analyze data and make informed decisions
• Excellent communication and project management skills, with the ability to prioritize tasks and manage multiple projects simultaneously

Nice to Have

• Experience with TikTok Shop or other emerging commerce channels
• Knowledge of HTML, CSS, and JavaScript, and experience with basic coding tasks
• Familiarity with project management tools, such as Asana or Trello, and experience with workflow optimization
• Certification in ecommerce or a related field, such as Google Analytics or Shopify certification
• Experience with A/B testing and experimentation to drive conversions and revenue growth

Benefits and Perks

• Competitive salary and bonus structure, with opportunities for growth and advancement
• Equity in a fast-growing company, with a strong potential for long-term returns
• Comprehensive health insurance, including medical, dental, and vision coverage
• Generous PTO policy, with flexibility to take time off when needed
• Remote work stipend, with support for home office setup and equipment
• Opportunities for professional development and growth, including training and education programs
• Collaborative and dynamic work environment, with a team of experienced and passionate professionals
• Access to the latest tools and technologies, including Shopify, Amazon, and emerging commerce channels
• Recognition and reward programs, with opportunities for bonuses and promotions based on performance

• Make sure to highlight your experience with Shopify, Amazon, and emerging commerce channels, such as TikTok Shop, and be prepared to provide examples of how you have driven conversions and revenue growth in previous roles.
• Emphasize your analytical and problem-solving skills, and be prepared to walk through examples of how you have used data to inform decisions and drive results.
• Show your willingness to learn and adapt to new platforms and technologies, and highlight any experience you have with project management tools, HTML, CSS, and JavaScript.
• Be prepared to discuss your experience working with cross-functional teams and external partners, and highlight any examples of successful collaborations or partnerships.
• Consider creating a portfolio or examples of your work, such as A/B testing experiments or campaign results, to demonstrate your skills and experience to potential employers.
• Don't be afraid to negotiate salary or benefits, and be prepared to discuss your expectations and requirements.
• Research the company and role thoroughly, and be prepared to ask informed questions during the interview process.